Tia Ball (@tiawiththefam) Instagram Analytics

Executive Summary: Core audience: English-speaking Utah-based moms, family-focused, budget-conscious with interests in sports, hiking, activewear, and family products. Engagement health: moderate rate (1.0% range) with high comment volume (avg ~3.3k per post) and strong post interactions, though likes lag behind comments; consistent content output though irregular cadence. Key content niche: family living with an emphasis on outdoor activities, sports gear, and practical product roundups; high authenticity in lifestyle context with strong family photography. Primary marketing strength: highly engaged, family-centric audience with strong comment-driven interaction; consider brand alignment that stays authentic and non-forced. Potential consideration: maintain natural, value-led content and avoid overtly commercial placement to sustain trust.