Zendaya (@zendaya) Instagram Analytics
Followers, engagement rate, audience and content insights · Updated September 27, 2026
- Followers
- 178.6M
- Engagement rate
- 3.6%
- Avg. likes per post
- 6.4M
- Posts per week
- 0.4
Zendaya
25 days since last post
Report Generated on
September 27, 2026
Overall Insights
Profile Summary
Zendaya Audience Profile and Health Summary: - Core audience: Gen-Z and young adults with strong ties to TV/film franchises (notably Spiderman), fashion/lifestyle interest, and a healthy lifestyle angle; high English reach; broad appeal across entertainment and celebrity news. - Engagement health: High engagement rate (3.6%), very strong like/comment volumes per post, with potential for polarizing but quality-driven interactions; posting activity is low (0.43 posts/week) yet consistently performance-rich. - Content niche: Entertainment/celebrity content centered on film campaigns, lifestyle aesthetics, and branded, sponsored collaborations. Strength and consideration: Primary strength is global star power driving massive reach and high engagement quality; brands should plan long-form, high-production, co-branded campaigns aligned with Gen-Z values and authentic film/movies narratives. Potential consideration: maintain authentic voice amid sponsorships to avoid over-saturation.
Metrics
Content Proportions
Posts Insights
Photos
Likes
- Sum59.5M
- Median10.5M
- Max16.2M
- Avg9.9M
- Min3.4M
Comments
- Sum164.9K
- Median27.3K
- Max48.2K
- Avg27.5K
- Min8.3K
Engagement Rate: 5.60%
Reels
Likes
- Sum17.2M
- Median2.1M
- Max7M
- Avg2.9M
- Min675K
Comments
- Sum56.4K
- Median8.6K
- Max20.4K
- Avg9.4K
- Min1.1K
Engagement Rate: 1.60%
Posting Dynamics
- Posts per week:
- 0.4
- Posts per month:
- 1.9
- Average posting interval:
- 18 days
- Most active day:
- Tuesday
- Most active hour:
- 16:00
- Posting pattern:
- Low activity
- Weekday vs weekend posts:
- 11 : 1
- Days since last post:
- 25
Top Posts
Just jumping on to say hi from our stop in Rome♥️
@spidermanmovie
I can’t thank ya’ll enough for making the last year of my twenties so beautiful, I have so much to be grateful for and so much to look forward to, with love as always….here’s to 30!!!!!🥹
The Drama is officially out…hope you all enjoy the chaos♥️
A Brand New Day starts now. Hope you all enjoy the official trailer!! Exclusively in theatres July 31.
Languages
Languages
Content Categories
Themes in images
Settings
Mentions
@zendaya Instagram FAQ
How many followers does Zendaya have on Instagram?
Zendaya (@zendaya) has 178,620,899 Instagram followers (178.6M), follows 0 accounts and has published 3,512 posts.
What is @zendaya's Instagram engagement rate?
Based on the most recent posts lookfluence analyzed, @zendaya has an engagement rate of 3.6%. Recent posts average 6.4M likes and 18.4K comments each. Engagement rate is the average number of likes and comments per post relative to followers.
How often does @zendaya post on Instagram?
@zendaya publishes about 0.4 posts per week (1.9 per month), most often on Tuesdays around 16:00.
What kind of content does @zendaya post?
Zendaya's posts mostly cover Television & Film, Healthy Lifestyle and Friends, Family & Relationships.
How up to date is this @zendaya analysis?
This report was generated on September 27, 2026 from @zendaya's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.
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