Tom Holland (@tomholland2013) Instagram Analytics

Followers, engagement rate, audience and content insights · Updated September 28, 2026

Followers
68.7M
Engagement rate
7.7%
Avg. likes per post
5.3M
Posts per week
1
Tom Holland Instagram profile picture

Tom Holland

1.3K Posts
68.7M Followers
337 Following
English
NoneTelevision & FilmOtherClothes, Shoes, Handbags & AccessoriesTechnology & InnovationLuxury GoodsHealthy LifestyleRestaurants, Food & GroceryLuxury TravelFriends, Family & RelationshipsSports
@berobrewing founder

25 days since last post

Report Generated on
September 28, 2026

Overall Insights

7.7%
Engagement Rate (ER)
63.3M
Recent Likes
5.3M
Likes Per Post
168.6K
Recent Comments
14.1K
Comments Per Post

Profile Summary

Tom Holland targets a global, luxury-leaning audience, with English-speaking fans dominating (≈92%). Core appeal centers on Entertainment (Spider-Man branding) and fashion/lifestyle through polished, monochrome visuals, featuring glamorous, single-cam portraits and casual luxury settings. Engagement health is strong: high average likes (~5.3M) and comments (~14k) on posts, with a solid engagement rate (7.7%), indicating quality interaction and viral potential. Content emphasizes brand awareness and sponsored collaborations, often with paid partnerships and exclusive access. Primary marketing strength: star power paired with premium lifestyle framing. Brand consideration: ensure authentic alignment to family/values positioning to avoid forced placements. Potential risk: audience fatigue from recurring franchise promotions.

Metrics

Content Proportions

Content Type
Percentage
Photos
50.0%
Reels
50.0%

Posts Insights

Photos

Likes

  • Sum41.3M
  • Median4.4M
  • Max15.3M
  • Avg6.9M
  • Min3.7M

Comments

  • Sum60.3K
  • Median7.9K
  • Max24.6K
  • Avg10.1K
  • Min4K

Engagement Rate: 10.00%

Reels

Likes

  • Sum21.9M
  • Median3.8M
  • Max6.9M
  • Avg3.7M
  • Min444.8K

Comments

  • Sum108.3K
  • Median13.6K
  • Max53.2K
  • Avg18K
  • Min1.2K

Engagement Rate: 5.40%

Posting Dynamics

Posts per week:
1
Posts per month:
4.3
Average posting interval:
8 days
Most active day:
Wednesday
Most active hour:
10:00
Posting pattern:
Moderate, irregular
Weekday vs weekend posts:
Weekdays only
Days since last post:
25

Top Posts

Instagram post by @tomholland2013: When in Rome! Spider-Man Brand New Day
15.3M Likes • 24.6K Comments
June 24, 2026 at 10:11 AM

When in Rome! Spider-Man Brand New Day

Instagram post by @tomholland2013: Nowhere quite like Rome. I absolutely love it here. Spider-Man Brand New Day in theatres 29 July
9.7M Likes • 11.6K Comments
June 23, 2026 at 02:29 PM

Nowhere quite like Rome. I absolutely love it here. Spider-Man Brand New Day in theatres 29 July

Instagram post by @tomholland2013: It's about to be a Brand New Day. Get tickets now. #SpiderManBrandNewDay is in theatres July 31.
6.9M Likes • 24.1K Comments
July 21, 2026 at 04:30 PM

It's about to be a Brand New Day. Get tickets now. 

#SpiderManBrandNewDay is in theatres July 31.

Instagram post by @tomholland2013: Promo with the goat. Who’s got next?
6M Likes • 53.2K Comments
June 30, 2026 at 01:02 PM

Promo with the goat. Who’s got next?

Instagram post by @tomholland2013: The world may have forgotten Peter Parker, but he hasn’t forgotten them. Watch the new trailer for #…
4.8M Likes • 24.1K Comments
June 17, 2026 at 07:00 PM

The world may have forgotten Peter Parker, but he hasn’t forgotten them. Watch the new trailer for #SpiderManBrandNewDay, in theatres July 31. Tickets on sale NOW.

Instagram post by @tomholland2013: Odyssey - July 17th
4.7M Likes • 4K Comments
July 8, 2026 at 08:11 AM

Odyssey - July 17th

Languages

Languages

Language
Percentage
English
92.3%
German
7.7%

Content Categories

Themes in images

Metric
Percentage
Television & Film
22.4%
Other
19.6%
Clothes, Shoes, Handbags & Accessories
9.0%
Technology & Innovation
9.0%
Luxury Goods
8.8%
Healthy Lifestyle
7.3%
Restaurants, Food & Grocery
7.2%
Luxury Travel
7.0%
Friends, Family & Relationships
5.1%
Sports
4.8%

Settings

Metric
Percentage
Casual Everyday
28.1%
Rooftop & Balcony
27.8%
Office Space
24.1%
Park & Garden
9.8%
Gym & Fitness
7.7%
Restaurant & Cafe
2.4%

Mentions

Hashtags

@tomholland2013 Instagram FAQ

How many followers does Tom Holland have on Instagram?

Tom Holland (@tomholland2013) has 68,659,422 Instagram followers (68.7M), follows 337 accounts and has published 1,333 posts.

What is @tomholland2013's Instagram engagement rate?

Based on the most recent posts lookfluence analyzed, @tomholland2013 has an engagement rate of 7.7%. Recent posts average 5.3M likes and 14.1K comments each. Engagement rate is the average number of likes and comments per post relative to followers.

How often does @tomholland2013 post on Instagram?

@tomholland2013 publishes about 1 posts per week (4.3 per month), most often on Wednesdays around 10:00.

What kind of content does @tomholland2013 post?

Tom Holland's posts mostly cover Television & Film, Clothes, Shoes, Handbags & Accessories and Technology & Innovation, and the account is listed in the None category.

How up to date is this @tomholland2013 analysis?

This report was generated on September 28, 2026 from @tomholland2013's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.

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