PewDiePie (@pewdiepie) Instagram Analytics
Followers, engagement rate, audience and content insights · Updated September 29, 2026
- Followers
- 19.3M
- Engagement rate
- 6.7%
- Avg. likes per post
- 1.2M
- Posts per week
- 0.1

PewDiePie
39 days since last post
Report Generated on
September 29, 2026
Overall Insights
Profile Summary
PewDiePie targets a predominantly English-speaking, Gen-Z to young adult audience with strong familiarity in gaming culture and humor. Core fans show high engagement: average likes ~1.18M, comments ~3k, engagement rate 6.7% suggests active, quality interactions. Content niche centers on gaming, comedy, and lifestyle with subtle product integrations and brand-aware storytelling; visuals favor frame-within-frame composition, natural light, monochrome palette, and relatable, casual contexts. Strength: massive reach paired with consistently high engagement and authentic, family-oriented branding. Consideration: for brands, align with entertainment and sustainability/value messaging while monitoring potential content polarities and consistency gaps due to lower posting frequency.
Metrics
Content Proportions
Posts Insights
Photos
Likes
- Sum13.7M
- Median1.4M
- Max2.2M
- Avg1.2M
- Min67.4K
Comments
- Sum34.5K
- Median3.2K
- Max5.5K
- Avg3.1K
- Min546
Engagement Rate: 6.50%
Reels
Likes
- Sum393.7K
- Median393.7K
- Max393.7K
- Avg393.7K
- Min393.7K
Comments
- Sum1.6K
- Median1.6K
- Max1.6K
- Avg1.6K
- Min1.6K
Views
- Sum4.2M
- Median4.2M
- Max4.2M
- Avg4.2M
- Min4.2M
Engagement Rate: 9.30%
Posting Dynamics
- Posts per week:
- 0.1
- Posts per month:
- 0.4
- Average posting interval:
- 81 days
- Consistency score:
- 58.4%
- Most active day:
- Saturday
- Most active hour:
- 12:00
- Posting pattern:
- Low activity
- Weekday vs weekend posts:
- 1 : 1
- Days since last post:
- 39
Top Posts

5 years married! 🎉 So fortunate to share every day with the most amazing mom and wife. Can't wait for more adventures together—this time in beautiful Switzerland! 🇨🇭❤️


Took little boy to homeland! 🇸🇪👶🇮🇹

Some random snaps from travels 🐻👍


Languages
Languages
Content Categories
Themes in images
Settings
Mentions
@pewdiepie Instagram FAQ
How many followers does PewDiePie have on Instagram?
PewDiePie (@pewdiepie) has 19,310,289 Instagram followers (19.3M), follows 2 accounts and has published 793 posts.
What is @pewdiepie's Instagram engagement rate?
Based on the most recent posts lookfluence analyzed, @pewdiepie has an engagement rate of 6.7%. Recent posts average 1.2M likes and 3K comments each. Engagement rate is the average number of likes and comments per post relative to followers.
How often does @pewdiepie post on Instagram?
@pewdiepie publishes about 0.1 posts per week (0.4 per month), most often on Saturdays around 12:00.
What kind of content does @pewdiepie post?
PewDiePie's posts mostly cover Healthy Lifestyle, Comedy & Humor and Friends, Family & Relationships, and the account is listed in the Gamer category.
How up to date is this @pewdiepie analysis?
This report was generated on September 29, 2026 from @pewdiepie's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.
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