PewDiePie (@pewdiepie) Instagram Analytics

Followers, engagement rate, audience and content insights · Updated September 29, 2026

Followers
19.3M
Engagement rate
6.7%
Avg. likes per post
1.2M
Posts per week
0.1
PewDiePie Instagram profile picture

PewDiePie

793 Posts
19.3M Followers
2 Following
English
GamerOtherHealthy LifestyleComedy & HumorFriends, Family & RelationshipsRestaurants, Food & GroceryParenting & Motherhood
Subscribe to my newsletter with @itsmarziapie. + Shop merch 🔗 ⬇️

39 days since last post

Report Generated on
September 29, 2026

Overall Insights

6.7%
Engagement Rate (ER)
14.1M
Recent Likes
1.2M
Likes Per Post
36.1K
Recent Comments
3K
Comments Per Post
4.2M
Recent Views
353.1K
Views Per Post

Profile Summary

PewDiePie targets a predominantly English-speaking, Gen-Z to young adult audience with strong familiarity in gaming culture and humor. Core fans show high engagement: average likes ~1.18M, comments ~3k, engagement rate 6.7% suggests active, quality interactions. Content niche centers on gaming, comedy, and lifestyle with subtle product integrations and brand-aware storytelling; visuals favor frame-within-frame composition, natural light, monochrome palette, and relatable, casual contexts. Strength: massive reach paired with consistently high engagement and authentic, family-oriented branding. Consideration: for brands, align with entertainment and sustainability/value messaging while monitoring potential content polarities and consistency gaps due to lower posting frequency.

Metrics

Content Proportions

Content Type
Percentage
Photos
91.7%
Reels
8.3%

Posts Insights

Photos

Likes

  • Sum13.7M
  • Median1.4M
  • Max2.2M
  • Avg1.2M
  • Min67.4K

Comments

  • Sum34.5K
  • Median3.2K
  • Max5.5K
  • Avg3.1K
  • Min546

Engagement Rate: 6.50%

Reels

Likes

  • Sum393.7K
  • Median393.7K
  • Max393.7K
  • Avg393.7K
  • Min393.7K

Comments

  • Sum1.6K
  • Median1.6K
  • Max1.6K
  • Avg1.6K
  • Min1.6K

Views

  • Sum4.2M
  • Median4.2M
  • Max4.2M
  • Avg4.2M
  • Min4.2M

Engagement Rate: 9.30%

Posting Dynamics

Posts per week:
0.1
Posts per month:
0.4
Average posting interval:
81 days
Consistency score:
58.4%
Most active day:
Saturday
Most active hour:
12:00
Posting pattern:
Low activity
Weekday vs weekend posts:
1 : 1
Days since last post:
39

Top Posts

Instagram post by @pewdiepie: 5 years married! 🎉 So fortunate to share every day with the most amazing mom and wife. Can't wait f…
2.2M Likes • 5.5K Comments
August 19, 2024 at 08:00 PM

5 years married! 🎉 So fortunate to share every day with the most amazing mom and wife. Can't wait for more adventures together—this time in beautiful Switzerland! 🇨🇭❤️

Instagram post by @pewdiepie: Yesterday we celebrated 15 Years!!! ✨😻 That means I've been married 7 years with this Italian pussk…
1.8M Likes • 4.9K Comments
August 20, 2026 at 04:37 PM
Caption
Instagram post by @pewdiepie: Took little boy to homeland! 🇸🇪👶🇮🇹
1.6M Likes • 3.4K Comments
June 2, 2024 at 10:30 AM

Took little boy to homeland! 🇸🇪👶🇮🇹

Instagram post by @pewdiepie: Some random snaps from travels 🐻👍
1.6M Likes • 4.1K Comments
January 21, 2025 at 02:15 PM

Some random snaps from travels 🐻👍

Instagram post by @pewdiepie: Mom appreciation post time 😤Thank you for making every day fun, being our rock, and for being the b…
1.4M Likes • 3.2K Comments
April 9, 2024 at 12:03 PM
Caption
Instagram post by @pewdiepie: Never thought I'd be raising a kid with four dogs… in a foreign country, too! You’re the reason this…
1.4M Likes • 3.1K Comments
May 10, 2025 at 10:32 PM
Caption

Languages

Languages

Language
Percentage
English
84.6%
Spanish
7.7%
Norwegian
7.7%

Content Categories

Themes in images

Metric
Percentage
Other
56.5%
Healthy Lifestyle
21.6%
Comedy & Humor
12.8%
Friends, Family & Relationships
6.6%
Restaurants, Food & Grocery
1.3%
Parenting & Motherhood
1.3%

Settings

Metric
Percentage
Nature & Outdoors
21.7%
Casual Everyday
20.3%
Rooftop & Balcony
19.4%
Travel & Vacation
16.1%
Park & Garden
14.3%
Office Space
8.2%

Mentions

@pewdiepie Instagram FAQ

How many followers does PewDiePie have on Instagram?

PewDiePie (@pewdiepie) has 19,310,289 Instagram followers (19.3M), follows 2 accounts and has published 793 posts.

What is @pewdiepie's Instagram engagement rate?

Based on the most recent posts lookfluence analyzed, @pewdiepie has an engagement rate of 6.7%. Recent posts average 1.2M likes and 3K comments each. Engagement rate is the average number of likes and comments per post relative to followers.

How often does @pewdiepie post on Instagram?

@pewdiepie publishes about 0.1 posts per week (0.4 per month), most often on Saturdays around 12:00.

What kind of content does @pewdiepie post?

PewDiePie's posts mostly cover Healthy Lifestyle, Comedy & Humor and Friends, Family & Relationships, and the account is listed in the Gamer category.

How up to date is this @pewdiepie analysis?

This report was generated on September 29, 2026 from @pewdiepie's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.

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