Lorde (@lorde) Instagram Analytics

Followers, engagement rate, audience and content insights · Updated September 29, 2026

Followers
11.1M
Engagement rate
2.6%
Avg. likes per post
288.2K
Posts per week
0.3
Lorde Instagram profile picture

Lorde

22 Posts
11.1M Followers
402 Following
North America
English
United States of America
New York
OtherHealthy LifestyleFriends, Family & RelationshipsComedy & HumorTelevision & FilmTechnology & InnovationPolitics & ActivismRestaurants, Food & GroceryBusiness & Careers
THE THEMES ARE ALWAYS THE SAME— A RETURN TO INNOCENCE— THE MYSTERIES OF THE BLOOD— AN ITCH FOR THE TRANSCENDENTAL

36 days since last post

Report Generated on
September 29, 2026

Overall Insights

2.6%
Engagement Rate (ER)
3.5M
Recent Likes
288.2K
Likes Per Post
21.8K
Recent Comments
1.8K
Comments Per Post

Profile Summary

Lorde's core audience skews Gen-Z and young adults, with strong English-language reach (≈82%). Engagement health is solid (0.026 ER) given large follower base, supported by high average likes (288k) and meaningful comments (1.8k) per post, though posting is infrequent (0.32 posts/week) and overall activity is low. Content niche centers on Bohemian, modern aesthetics, inspirational mood, and lifestyle context, with heavy emphasis on personal, confessional storytelling and brand awareness. Primary marketing strength: authentic, aspirational storytelling with strong lifestyle alignment and high engagement potential in comments. Considerations: ensure consistent posting cadence and explore paid partnerships to sustain reach.

Metrics

Content Proportions

Content Type
Percentage
Photos
75.0%
Reels
25.0%

Posts Insights

Photos

Likes

  • Sum2.4M
  • Median252.8K
  • Max452.9K
  • Avg268.6K
  • Min171.5K

Comments

  • Sum12.6K
  • Median1.4K
  • Max2.7K
  • Avg1.4K
  • Min754

Engagement Rate: 2.40%

Reels

Likes

  • Sum1M
  • Median328.6K
  • Max537.6K
  • Avg346.9K
  • Min174.5K

Comments

  • Sum9.2K
  • Median3.1K
  • Max4K
  • Avg3.1K
  • Min2.2K

Engagement Rate: 3.10%

Posting Dynamics

Posts per week:
0.3
Posts per month:
1.4
Average posting interval:
24 days
Most active day:
Thursday
Most active hour:
14:00
Posting pattern:
Low activity
Weekday vs weekend posts:
3 : 1
Days since last post:
36

Top Posts

Instagram post by @lorde: Gotta grid because i don’t wanna forget that life was like this, hitting the last couple minutes of …
537.6K Likes • 3.1K Comments
July 18, 2026 at 02:00 PM
Caption
Instagram post by @lorde: Last night felt crazy, very out of body, doubting myself a bit, period due, dizzy in the heat. I am …
452.9K Likes • 2.7K Comments
July 31, 2026 at 10:40 PM
Caption
Instagram post by @lorde: All Points East
344.4K Likes • 1.4K Comments
August 23, 2026 at 10:58 PM

All Points East

Instagram post by @lorde
328.6K Likes • 4K Comments
April 28, 2026 at 06:14 PM

Instagram post by @lorde: Headlining Lollapalooza tomorrow :,-)
305.8K Likes • 1.8K Comments
July 29, 2026 at 08:41 PM

Headlining Lollapalooza tomorrow :,-)

Cuidad De Mexico
Instagram post by @lorde: At altitude:’-))
299.6K Likes • 1.6K Comments
May 2, 2026 at 02:46 PM

At altitude:’-))

Locations & Languages

Continents

Continent
Percentage
North America
75.0%
Europe
25.0%

Countries

Country
Percentage
United States of America
50.0%
Switzerland
25.0%
Mexico
25.0%

Cities

City
Percentage
New York
50.0%
Bern
25.0%
Mexico City
25.0%

Languages

Language
Percentage
English
81.8%
Romanian
9.1%
Swahili
9.1%

Content Categories

Themes in images

Metric
Percentage
Other
34.7%
Healthy Lifestyle
12.9%
Friends, Family & Relationships
12.1%
Comedy & Humor
10.2%
Television & Film
9.4%
Technology & Innovation
8.1%
Politics & Activism
6.8%
Restaurants, Food & Grocery
3.1%
Business & Careers
2.6%

Settings

Metric
Percentage
Casual Everyday
86.4%
Office Space
7.7%
Gym & Fitness
3.7%
Event & Venue
2.2%

Mentions

@lorde Instagram FAQ

How many followers does Lorde have on Instagram?

Lorde (@lorde) has 11,135,745 Instagram followers (11.1M), follows 402 accounts and has published 22 posts.

What is @lorde's Instagram engagement rate?

Based on the most recent posts lookfluence analyzed, @lorde has an engagement rate of 2.6%. Recent posts average 288.2K likes and 1.8K comments each. Engagement rate is the average number of likes and comments per post relative to followers.

How often does @lorde post on Instagram?

@lorde publishes about 0.3 posts per week (1.4 per month), most often on Thursdays around 14:00.

What kind of content does @lorde post?

Lorde's posts mostly cover Healthy Lifestyle, Friends, Family & Relationships and Comedy & Humor.

How up to date is this @lorde analysis?

This report was generated on September 29, 2026 from @lorde's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.

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