Leak 1 · the ad
The ad makes a promise.
A vague creative and broad targeting bring curious people, not buyers. You pay for every click, whoever it is. Next, the page has to keep a promise it never made.
1,000 people clicked the ad.
growth engineering · free teardown Follow the 1,000 ↓
You paid for 1,000 clicks. Here's where they went.
Most businesses that "tried ads" don't have an ad problem. They have six leaks between the ad and the sale. Our growth engineers find them, fix the page, the tracking and the follow-up, then run the ads.
Free: a 30-minute call and a written leak map you keep.
The myth
Launching ads takes one button. Getting money back takes everything after the click.
Ad platforms make starting easy, and they get paid either way. Whether the money comes back depends on the page, the follow-up and the data that come after the click.
Leak 2 · page speed
4.8 seconds on a phone.
390 people left before the first word appeared. A media buyer can't fix this: it's code, images and hosting.
610 of 1,000 people saw the page.
Leak 3 · the message
The ad said "free trial". The page says "Welcome to our company."
The ad and the page were made by different people, and it shows. Visitors can't find what they clicked for, so they leave.
290 of 1,000 people understood the offer.
Leak 4 · form or checkout
11 fields, and the button breaks on iPhone.
Nobody tested the form on a phone. No Apple Pay, no autofill, an error message that says nothing.
12 of 1,000 people left a lead or an order.
Leak 5 · the follow-up
Lead at 9:47 pm. Reply at 11:20 am.
By then they'd bought from someone who answered. No instant reply, no reminder, no abandoned-cart email.
4 of 1,000 people got a reply in time.
Leak 6 · tracking
Meta says 17 conversions. Your bank says 2.
Browsers block the pixel, nothing is sent from the server, and the CRM never talks to the ad account. Nobody knows which ad brought the two who paid.
2 of 1,000 people paid.
The loop
Then the ad platform learns from it.
It optimizes for the 17 "conversions" it can see, so next month it finds you more people like the ones who didn't buy. Every leak feeds the next one.
The wrong signal from tracking goes back to the ad, and the loop starts again.
The bill
1,000 clicks. 2 customers.
And every report says the ads "performed".
1,000 clicks became 2 customers.
Zoom out
This is what "running ads" means in 2026.
Twenty parts in five groups. Each one can break the others. Tap any of them to see what we check.
Traffic
Page
Conversion
Follow-up
Data
Data feeds back into Traffic.
What we check
Page speed
- largest image size and format
- time to first screen on a mid-range phone
- third-party scripts that block rendering
- server response time
- fonts
Who owns it
Five freelancers. Nobody owns the number.
- Media buyerclicks
- Designerlooks
- Developertickets
- Analystreports
- Email marketeropen rates
A growth engineer owns the customer at the end, so every link of the chain is their problem.
Same clicks, connected
Same 1,000 clicks. Same budget.
- A page that loads in 1.4 seconds
- The ad's promise on the first screen
- A 3-field form with Apple Pay
- A reply within a minute
- Real sales sent back to Meta
With these fixes the same 1,000 clicks bring 9 customers instead of 2.
What we do
Half engineers, half marketers.
Diagnose
A teardown of your funnel: ads, page, forms, follow-up and tracking. You get a leak map ranked by money lost.
- teardown
- leak map
Build
Fast landing pages and funnels, coded rather than dragged together: offer, copy, forms, checkout.
- landing pages
- checkout
- A/B tests
Wire
Tracking that agrees with your bank: GA4, Meta pixel and Conversions API, CRM and offline conversions.
- GA4
- Meta pixel
- Conversions API
- CRM
Run
Meta, Google and TikTok ads, and creator campaigns. Budget moves to what brings customers.
- Meta
- TikTok
- creators
Automate
Replies in a minute, not a morning: CRM, email and SMS sequences, an AI assistant that answers and qualifies leads.
- CRM
- email & SMS
- AI assistant
Measure
One dashboard: spend, leads, sales and what a customer costs, by channel. Weekly numbers and decisions.
- dashboard
- weekly report
Proof
Our case studies come from our home market. Here's how we'd work with you.
This page is the demo.
We built it the way we'd build yours.
What's wired on this page
- Every request sent from this page is counted in Google Analytics and Meta
- Microsoft Clarity shows us where people get stuck
- Your request lands in our team chat seconds after you send it
We ran a teardown on ourselves.
Found
When our API failed, our old lookalike landing carried on as if the request was sent. The lead was gone, and nobody knew.
Fixed
The form now keeps what you typed and says what went wrong.
Found
Lead alerts with a < or & in the message never reached our team chat.
Fixed
Every alert is escaped and tested.
No account managers.
The person on your call is the person who builds the fix.
Start with a free teardown.
Tell us what you tried
A free 30-minute call. You walk us through it; we ask questions.
Get a leak map and a plan
Written and ranked by money lost, with a fixed price. It's yours, even if you don't hire us.
We fix, wire and launch
The page, the tracking and the follow-up first, then the ads.
Weekly numbers
What a customer costs by channel, what we changed and why.
For you if
- You tried ads and they didn't pay back
- You're launching and want it right the first time
- You want one team for the page, the ads and the data
- You'll judge us by what a customer costs, not by clicks
Not for you if
- You want the cheapest media buyer
- You won't look at the numbers
- You need a landing page by Friday with no plan
Questions
What does it cost?
It depends on what's broken. After the free teardown you get a fixed price and a plan before any work starts. Ad spend goes to the platforms directly, from your own accounts.
I already have a marketer. Is that a problem?
No. We can build what's around their ads — the page, the tracking and the follow-up — or take over the whole chain.
What happens on the free call?
You tell us what you tried and what happened. We ask questions and look at your page and accounts if you share them. Then we send a written leak map and a proposal. The leak map is yours either way.
How fast will I see results?
Fixes like page speed, forms and reply time show up in the first weeks. A predictable cost per customer usually takes one to two months of testing.
What ad budget do I need?
Enough to learn something. We estimate it for your niche on the call, start small and scale what works.
Do you work in our ad accounts?
Yes. Everything is set up in your accounts, so the history and access stay with you.
What's a growth engineer?
Someone who can write the code and run the campaign: build the page, wire the tracking, set up the follow-up and buy the traffic. One person sees the whole chain.
Tell us what you tried. We'll show you where it leaked.
A free 30-minute call, then a written leak map and a fixed-price plan.
Free: a 30-minute call and a written leak map you keep.
Prefer email? info@lookfluence.com · or use the contact page