Mike Sommerfeld (@mikethebadass) Instagram Analytics

Followers, engagement rate, audience and content insights · Updated September 15, 2026

Followers
814K
Engagement rate
0.7%
Avg. likes per post
6.1K
Posts per week
4.2
Mike Sommerfeld Instagram profile picture

Mike Sommerfeld

743 Posts
814K Followers
584 Following
North America
English
United States of America
Las Vegas
CoachFitness & GymActivewearSportsTechnology & InnovationGamingBusiness & CareersTelevision & FilmOtherSelf-improvement & Personal DevelopmentHealthy Lifestyle
IFBB CLASSIC PRO / Mr.Olympia🥈
Head Coach @badassperformancecoaching
@limitless_biochem_eu Mike
@myprotein Mike10
@vqfit Mike
Coach @neil_yoda_hill1

Report Generated on
September 15, 2026

Overall Insights

0.7%
Engagement Rate (ER)
72.8K
Recent Likes
6.1K
Likes Per Post
1.6K
Recent Comments
134
Comments Per Post

Profile Summary

Mike Sommerfeld (mikethebadass) — Core audience: Millennials (25–40) with strong interest in Fitness & Gym, Activewear, and Sports; audience skews to luxury/lifestyle and sustainability values. Engagement health: high follower count (813k) with solid engagement rate (0.7%) and strong avg likes (≈6k) with meaningful comments; but views metric missing, limiting VTR assessment. Content niche: bodybuilding/coaching with gym-focused, product launches, and Reels; heavily edited visuals in gym context; sponsorship-driven. Primary strength: trust as a high-profile physique coach and brand-embedder; notable risk/consideration: heavy sponsored content may affect perceived authenticity; ensure transparent collaborations and alignment with audience values.

Metrics

Content Proportions

Content Type
Percentage
Photos
50.0%
Reels
50.0%

Posts Insights

Photos

Likes

  • Sum35.1K
  • Median4.9K
  • Max11.3K
  • Avg5.8K
  • Min1.8K

Comments

  • Sum335
  • Median61
  • Max88
  • Avg56
  • Min26

Engagement Rate: 0.70%

Reels

Likes

  • Sum37.7K
  • Median2.1K
  • Max27.5K
  • Avg6.3K
  • Min560

Comments

  • Sum1.3K
  • Median54
  • Max1.1K
  • Avg211
  • Min14

Engagement Rate: 0.80%

Posting Dynamics

Posts per week:
4.2
Posts per month:
18
Average posting interval:
2 days
Most active day:
Thursday
Most active hour:
06:00
Posting pattern:
Active, irregular
Weekday vs weekend posts:
11 : 1

Top Posts

Dubai, United Arab Emirates
Instagram post by @mikethebadass: Post Workout Posing with the Boss @shanisommerfeld We are counting 5 Weeks out now. We are pushing C…
27.5K Likes • 1.1K Comments
August 26, 2026 at 03:44 AM
Caption
Dubai, United Arab Emirates
Instagram post by @mikethebadass: We created the perfect Outfit for a Bodybuilder. Pants fit, light Stretch. Shirts tailored to perfec…
11.3K Likes • 67 Comments
August 25, 2026 at 06:08 AM

We created the perfect Outfit for a Bodybuilder.
Pants fit, light Stretch. Shirts tailored to perfection.
@nebbia_fitness

Dubai,UAE
Instagram post by @mikethebadass: FULL LAST LEG DAY IN DUBAI BEFORE MR.OLYMPIA A good Workout always starts with a solid Warm up. We s…
9.8K Likes • 88 Comments
September 10, 2026 at 04:11 PM

FULL LAST LEG DAY IN DUBAI BEFORE MR.OLYMPIA
A good Workout always starts with a solid Warm up.
We started with Hamstrings first and move on to Quads.

Las Vegas, Nevada
Instagram post by @mikethebadass: 14 Days to @mrolympiallc We work hard. We work precisely. We deliver. The days feel the same. Gym ev…
7K Likes • 63 Comments
September 11, 2026 at 02:44 PM
Caption
Las Vegas, Nevada
Instagram post by @mikethebadass: This is how I train Legs before the Mr.Olympia Bodybuilding Show. Leg Workouts in the Gym are gettin…
4.8K Likes • 71 Comments
September 14, 2026 at 05:41 AM
Caption
Instagram post by @mikethebadass: Champions aren't built on cheat days and excuses. They're forged in the iron-clad crucible of person…
3.4K Likes • 67 Comments
September 10, 2026 at 03:00 PM
Caption

Locations & Languages

Continents

Continent
Percentage
North America
62.5%
Asia
37.5%

Countries

Country
Percentage
United States of America
62.5%
United Arab Emirates
37.5%

Cities

City
Percentage
Las Vegas
62.5%
Dubai
37.5%

Languages

Language
Percentage
English
100.0%

Content Categories

Themes in images

Metric
Percentage
Fitness & Gym
29.0%
Activewear
27.8%
Sports
18.5%
Technology & Innovation
6.5%
Gaming
5.5%
Business & Careers
4.4%
Television & Film
3.1%
Other
2.8%
Self-improvement & Personal Development
1.9%
Healthy Lifestyle
0.5%

Settings

Metric
Percentage
Gym & Fitness
81.7%
Casual Everyday
6.9%
Park & Garden
6.9%
Nature & Outdoors
4.5%

Mentions

@mikethebadass Instagram FAQ

How many followers does Mike Sommerfeld have on Instagram?

Mike Sommerfeld (@mikethebadass) has 813,989 Instagram followers (814K), follows 584 accounts and has published 743 posts.

What is @mikethebadass's Instagram engagement rate?

Based on the most recent posts lookfluence analyzed, @mikethebadass has an engagement rate of 0.7%. Recent posts average 6.1K likes and 134 comments each. Engagement rate is the average number of likes and comments per post relative to followers.

How often does @mikethebadass post on Instagram?

@mikethebadass publishes about 4.2 posts per week (18 per month), most often on Thursdays around 06:00.

What kind of content does @mikethebadass post?

Mike Sommerfeld's posts mostly cover Fitness & Gym, Activewear and Sports, and the account is listed in the Coach category.

How up to date is this @mikethebadass analysis?

This report was generated on September 15, 2026 from @mikethebadass's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.

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