People Magazine (@people) Instagram Analytics

Followers, engagement rate, audience and content insights · Updated September 29, 2026

Followers
15M
Engagement rate
0.1%
Avg. likes per post
6.1K
Posts per week
7
People Magazine Instagram profile picture

People Magazine

69.8K Posts
15M Followers
1.4K Following
English
OtherLuxury GoodsHealthy LifestyleNews & Current EventsRestaurants, Food & GroceryLuxury Travel
The #1 source for celebrity news and inspiring stories.
✨ Link in bio below ⬇️

Report Generated on
September 29, 2026

Overall Insights

0.1%
Engagement Rate (ER)
72.6K
Recent Likes
6.1K
Likes Per Post
2.5K
Recent Comments
209
Comments Per Post

Profile Summary

Executive summary: Core audience: English-speaking, global celebrity/news enthusiasts with a lean toward luxury lifestyle and Gen-Z sustainability values; highly engaged followers of People Magazine’s entertainment angle (Celebrity news, inspiring stories). Engagement health: modest rate (0.1%), strong absolute engagement (avg ~6k likes, ~209 comments per post) with high consistency and storytelling focus; content quality shows mixed blur/heavy edits. Key content niche: branded entertainment and celebrity-driven lifestyle, with seasonal/holiday content and strong brand-awareness intent; heavy use of paid partnerships. Primary marketing strength: mass-appeal celebrity content amplified by high posting frequency. Consideration for brands: ensure authentic, co-branded alignment and avoid forced placements to preserve credibility.

Metrics

Content Proportions

Content Type
Percentage
Photos
66.7%
Reels
33.3%

Posts Insights

Photos

Likes

  • Sum70.6K
  • Median2.3K
  • Max34.8K
  • Avg8.8K
  • Min284

Comments

  • Sum2.4K
  • Median161
  • Max1.3K
  • Avg301
  • Min3

Engagement Rate: 0.10%

Posting Dynamics

Posts per week:
7
Posts per month:
30
Average posting interval:
1 days
Most active day:
Tuesday
Most active hour:
00:00
Posting pattern:
Very active, irregular
Weekday vs weekend posts:
Weekdays only

Top Posts

Instagram post by @people: Selena Gomez is shining brighter than ever — and using her spotlight for good. ✨ After launching Rar…
34.8K Likes • 1.3K Comments
September 16, 2026 at 12:52 PM
Caption
Instagram post by @people: Ina Garten’s new podcast, ‘Happy Hour With Ina Garten,’ feels like “jumping off the cliff,” she says…
26.4K Likes • 256 Comments
September 23, 2026 at 12:06 PM
Caption
Instagram post by @people: Brad Pitt and Angelina Jolie’s daughter Zahara has officially dropped her father’s last name. As of …
2.3K Likes • 515 Comments
September 29, 2026 at 12:39 AM
Caption
Instagram post by @people: In an exclusive interview with PEOPLE, #CharlesSpencer reflects on the extraordinary life and tragic…
2.8K Likes • 296 Comments
September 21, 2026 at 11:09 AM
Caption
Instagram post by @people: Hayden Panettiere’s ex-fiancé, Wladimir Klitschko, filed a petition to serve as the temporary guardi…
2.4K Likes • 66 Comments
September 29, 2026 at 12:45 AM
Caption
Instagram post by @people: From #ElenaRose to #EvaLongoria, #KendallJenner, and #Anitta – #ParisFashionWeek was a dazzling cele…
999 Likes • 16 Comments
September 29, 2026 at 01:02 AM

From #ElenaRose to #EvaLongoria, #KendallJenner, and #Anitta – #ParisFashionWeek was a dazzling celebration of fashion, glamor and star power. ✨

Languages

Languages

Language
Percentage
English
100.0%

Content Categories

Themes in images

Metric
Percentage
Other
40.3%
Luxury Goods
21.4%
Healthy Lifestyle
16.1%
News & Current Events
8.4%
Restaurants, Food & Grocery
6.9%
Luxury Travel
6.9%

Settings

Metric
Percentage
Rooftop & Balcony
36.1%
Nature & Outdoors
32.1%
Park & Garden
31.9%

Mentions

Hashtags

@people Instagram FAQ

How many followers does People Magazine have on Instagram?

People Magazine (@people) has 14,967,362 Instagram followers (15M), follows 1,408 accounts and has published 69,759 posts.

What is @people's Instagram engagement rate?

Based on the most recent posts lookfluence analyzed, @people has an engagement rate of 0.1%. Recent posts average 6.1K likes and 209 comments each. Engagement rate is the average number of likes and comments per post relative to followers.

How often does @people post on Instagram?

@people publishes about 7 posts per week (30 per month), most often on Tuesdays around 00:00.

What kind of content does @people post?

People Magazine's posts mostly cover Luxury Goods, Healthy Lifestyle and News & Current Events.

How up to date is this @people analysis?

This report was generated on September 29, 2026 from @people's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.

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