LIZA ADELE (@liza_adele) Instagram Analytics

Executive Summary: Core audience: English-speaking, family-focused followers in Charlotte, with a Millennial mom persona (3+ kids), leaning toward home life, beauty, and healthy lifestyle. Engagement health: high audience interest with strong average like (363.75) and comments (103.4) per post; views appear robust on video content, though actual rate metric shows Infinity—likely data quirk—yet overall engagement quality is solid (active comments, relatable content). Key content niche: relatable home life, motherhood, and home build/renovation, with subtle integration of beauty and lifestyle products; visually warm, natural daylight, monochrome-neutral aesthetics, frame-within-frame style. Primary marketing strength: authentic, family-centered storytelling with strong home/DIY relevance; consideration: verify engagement rate and diversify posting cadence to stabilize reach.