Dwayne Johnson (@therock) Instagram Analytics
Followers, engagement rate, audience and content insights · Updated October 23, 2026
- Followers
- 380.5M
- Engagement rate
- 3.0%
- Avg. likes per post
- 427.7K
- Posts per week
- 0.2

Dwayne Johnson
1 days since last post
Report Generated on
October 23, 2026
Overall Insights
Profile Summary
Dwayne Johnson’s core audience skews global, English-speaking with strong appeal to Millennials and family-oriented viewers. Engagement health is solid but not explosive: ~3% rate with high average likes (≈427k) and comments (≈5.6k) per post, indicating quality interaction from a large follower base. Content niche centers on Entertainment/Television & Film, Healthy Lifestyle, and aspirational, family-focused storytelling, often shot in dynamic, high-production formats with positive, motivational mood. Primary marketing strength: massive reach with well-aligned sponsorship and brand-awareness content; valuable for large campaigns. Considerations: ensure authentic, non-forced placements and maintain brand alignment with family/values to sustain engagement quality.
Metrics
Content Proportions
Posts Insights
Photos
Likes
- Sum2.2M
- Median97.5K
- Max2.1M
- Avg729.5K
- Min33K
Comments
- Sum10.3K
- Median914
- Max8.7K
- Avg3.4K
- Min670
Engagement Rate: 0.20%
Reels
Likes
- Sum2.9M
- Median96.2K
- Max1.4M
- Avg327.1K
- Min14.9K
Comments
- Sum57K
- Median4.3K
- Max16.2K
- Avg6.3K
- Min302
Views
- Sum55.6M
- Median2.3M
- Max21M
- Avg6.2M
- Min1.7M
Engagement Rate: 4.00%
Posting Dynamics
- Posts per week:
- 0.2
- Posts per month:
- 1.1
- Average posting interval:
- 31 days
- Most active day:
- Wednesday
- Most active hour:
- 14:00
- Posting pattern:
- Low activity
- Weekday vs weekend posts:
- 3 : 1
- Days since last post:
- 1
Top Posts

Two worlds collide. One final game.
#Jumanji: Open World - the last game is coming exclusively to movie theatres CHRISTMAS DAY.

7 ~ 1🌀 ~ 26
🪝




Languages
Languages
Content Categories
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@therock Instagram FAQ
How many followers does Dwayne Johnson have on Instagram?
Dwayne Johnson (@therock) has 380,473,362 Instagram followers (380.5M), follows 411 accounts and has published 8,558 posts.
What is @therock's Instagram engagement rate?
Based on the most recent posts lookfluence analyzed, @therock has an engagement rate of 3.0%. Recent posts average 427.7K likes and 5.6K comments each. Engagement rate is the average number of likes and comments per post relative to followers.
How often does @therock post on Instagram?
@therock publishes about 0.2 posts per week (1.1 per month), most often on Wednesdays around 14:00.
What kind of content does @therock post?
Dwayne Johnson's posts mostly cover Television & Film, Healthy Lifestyle and Activewear.
How up to date is this @therock analysis?
This report was generated on October 23, 2026 from @therock's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.
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