Dwayne Johnson (@therock) Instagram Analytics

Followers, engagement rate, audience and content insights · Updated October 23, 2026

Followers
380.5M
Engagement rate
3.0%
Avg. likes per post
427.7K
Posts per week
0.2
Dwayne Johnson Instagram profile picture

Dwayne Johnson

8.6K Posts
380.5M Followers
411 Following
English
OtherTelevision & FilmHealthy LifestyleActivewearVeganism & VegetarianismFitness & GymPolitics & ActivismComedy & HumorRestaurants, Food & GrocerySports
raising daughters, storyteller, a tumbler always close by 💪🏾❤️ 🎞️ 🥃

1 days since last post

Report Generated on
October 23, 2026

Overall Insights

3.0%
Engagement Rate (ER)
5.1M
Recent Likes
427.7K
Likes Per Post
67.3K
Recent Comments
5.6K
Comments Per Post
55.6M
Recent Views
4.6M
Views Per Post

Profile Summary

Dwayne Johnson’s core audience skews global, English-speaking with strong appeal to Millennials and family-oriented viewers. Engagement health is solid but not explosive: ~3% rate with high average likes (≈427k) and comments (≈5.6k) per post, indicating quality interaction from a large follower base. Content niche centers on Entertainment/Television & Film, Healthy Lifestyle, and aspirational, family-focused storytelling, often shot in dynamic, high-production formats with positive, motivational mood. Primary marketing strength: massive reach with well-aligned sponsorship and brand-awareness content; valuable for large campaigns. Considerations: ensure authentic, non-forced placements and maintain brand alignment with family/values to sustain engagement quality.

Metrics

Content Proportions

Content Type
Percentage
Reels
75.0%
Photos
25.0%

Posts Insights

Photos

Likes

  • Sum2.2M
  • Median97.5K
  • Max2.1M
  • Avg729.5K
  • Min33K

Comments

  • Sum10.3K
  • Median914
  • Max8.7K
  • Avg3.4K
  • Min670

Engagement Rate: 0.20%

Reels

Likes

  • Sum2.9M
  • Median96.2K
  • Max1.4M
  • Avg327.1K
  • Min14.9K

Comments

  • Sum57K
  • Median4.3K
  • Max16.2K
  • Avg6.3K
  • Min302

Views

  • Sum55.6M
  • Median2.3M
  • Max21M
  • Avg6.2M
  • Min1.7M

Engagement Rate: 4.00%

Posting Dynamics

Posts per week:
0.2
Posts per month:
1.1
Average posting interval:
31 days
Most active day:
Wednesday
Most active hour:
14:00
Posting pattern:
Low activity
Weekday vs weekend posts:
3 : 1
Days since last post:
1

Top Posts

Instagram post by @therock: Two worlds collide. One final game. #Jumanji: Open World - the last game is coming exclusively to mo…
2.1M Likes • 8.7K Comments
October 19, 2026 at 01:59 PM

Two worlds collide. One final game. 
#Jumanji: Open World - the last game is coming exclusively to movie theatres CHRISTMAS DAY.

Instagram post by @therock: 7 ~ 1🌀 ~ 26 🪝
1.4M Likes • 10.4K Comments
November 17, 2025 at 04:57 PM

7 ~ 1🌀 ~ 26

🪝

Instagram post by @therock: “Any advice for somebody who wants to become famous?” yup, GREAT question 👊🏾 I meet and talk with …
576.5K Likes • 15.9K Comments
October 14, 2026 at 12:20 PM
Caption
Instagram post by @therock: If it’s in the past, leave it there. To receive, you must release. The past no longer exists. Own it…
554K Likes • 16.2K Comments
October 18, 2026 at 10:57 PM
Caption
Instagram post by @therock: Another question about fame. How has fame changed me? It hasn’t. I don’t believe fame changes anyone…
187.1K Likes • 7.5K Comments
October 16, 2026 at 06:04 PM
Caption
Instagram post by @therock: Midnight rooftop @teremana toast to the city, I’ll always call my home away from home. Walking the N…
96.2K Likes • 4.3K Comments
October 20, 2026 at 02:30 PM
Caption

Languages

Languages

Language
Percentage
English
100.0%

Content Categories

Themes in images

Metric
Percentage
Other
17.8%
Television & Film
15.5%
Healthy Lifestyle
15.0%
Activewear
12.1%
Veganism & Vegetarianism
11.2%
Fitness & Gym
8.4%
Politics & Activism
6.0%
Comedy & Humor
5.4%
Restaurants, Food & Grocery
4.6%
Sports
3.9%

Settings

Metric
Percentage
Rooftop & Balcony
80.1%
Casual Everyday
14.1%
Gym & Fitness
5.7%

Mentions

Hashtags

@therock Instagram FAQ

How many followers does Dwayne Johnson have on Instagram?

Dwayne Johnson (@therock) has 380,473,362 Instagram followers (380.5M), follows 411 accounts and has published 8,558 posts.

What is @therock's Instagram engagement rate?

Based on the most recent posts lookfluence analyzed, @therock has an engagement rate of 3.0%. Recent posts average 427.7K likes and 5.6K comments each. Engagement rate is the average number of likes and comments per post relative to followers.

How often does @therock post on Instagram?

@therock publishes about 0.2 posts per week (1.1 per month), most often on Wednesdays around 14:00.

What kind of content does @therock post?

Dwayne Johnson's posts mostly cover Television & Film, Healthy Lifestyle and Activewear.

How up to date is this @therock analysis?

This report was generated on October 23, 2026 from @therock's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.

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