Taylor Swift (@taylorswift) Instagram Analytics
Followers, engagement rate, audience and content insights · Updated October 23, 2026
- Followers
- 272.5M
- Engagement rate
- 2.5%
- Avg. likes per post
- 4.7M
- Posts per week
- 0.3

Taylor Swift
2 days since last post
Report Generated on
October 23, 2026
Overall Insights
Profile Summary
Taylor Swift is a global-leaning creator with a massive, English-speaking audience (272M+ followers). Core demographic signals suggest luxury lifestyle interests and a strong, highly engaged fan base; engagement rate is 2.5% with very high average likes (≈4.7M) and broader reach via views (≈13M per post). Content niches center on entertainment, brand collaborations, and seasonal/product launches, often featuring subtle sponsorships and high-production, polished aesthetics. Primary marketing strength: unmatched reach and cultural impact with collaborative, branded storytelling. Considerations: sponsorship must balance authenticity and avoid over-saturation given polarizing potential and low posting frequency.
Metrics
Content Proportions
Posts Insights
Photos
Likes
- Sum48.1M
- Median4.6M
- Max8.2M
- Avg4.8M
- Min2.8M
Comments
- Sum0
- Median0
- Max0
- Avg0
- Min0
Engagement Rate: 1.80%
Reels
Likes
- Sum8.9M
- Median4.4M
- Max5M
- Avg4.4M
- Min3.9M
Comments
- Sum0
- Median0
- Max0
- Avg0
- Min0
Views
- Sum156.5M
- Median78.3M
- Max86.8M
- Avg78.3M
- Min69.7M
Engagement Rate: 5.70%
Posting Dynamics
- Posts per week:
- 0.3
- Posts per month:
- 1.5
- Average posting interval:
- 23 days
- Most active day:
- Tuesday
- Most active hour:
- 18:00
- Posting pattern:
- Low activity
- Weekday vs weekend posts:
- Weekdays only
- Days since last post:
- 2
Top Posts




The Life of a Showgirl: The Encore is out everywhere! Now! ❤️🔥


Languages
Languages
Content Categories
Themes in images
Settings
Mentions
Hashtags
@taylorswift Instagram FAQ
How many followers does Taylor Swift have on Instagram?
Taylor Swift (@taylorswift) has 272,466,451 Instagram followers (272.5M), follows 0 accounts and has published 714 posts.
What is @taylorswift's Instagram engagement rate?
Based on the most recent posts lookfluence analyzed, @taylorswift has an engagement rate of 2.5%. Recent posts average 4.7M likes each. Engagement rate is the average number of likes and comments per post relative to followers.
How often does @taylorswift post on Instagram?
@taylorswift publishes about 0.3 posts per week (1.5 per month), most often on Tuesdays around 18:00.
What kind of content does @taylorswift post?
Taylor Swift's posts mostly cover Friends, Family & Relationships, Healthy Lifestyle and Television & Film.
How up to date is this @taylorswift analysis?
This report was generated on October 23, 2026 from @taylorswift's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.
More Instagram Profiles Analyzed by lookfluence
Analyze another Instagram profile
Free engagement rate, audience and content insights for any public account.
- Find influencers similar to @taylorswiftLookalike search finds creators with a similar audience and content.
- Export recent followersSee who a public account recently followed or was followed by, and export it to CSV.
- Analyze accounts in bulkGet the same insights for a whole list of Instagram profiles at once.