Beyoncé (@beyonce) Instagram Analytics
Followers, engagement rate, audience and content insights · Updated October 23, 2026
- Followers
- 298.6M
- Engagement rate
- 1.9%
- Avg. likes per post
- 1.5M
- Posts per week
- 0.3

Beyoncé
54 days since last post
Report Generated on
October 23, 2026
Overall Insights
Profile Summary
Executive Summary: Core audience: Predominantly English-speaking, luxury lifestyle and sustainability-conscious fans; strong appeal to fitness enthusiasts and Gen-Z values through high-profile, aspirational content. Engagement health: robust rate at ~1.9%, with high average likes (~1.54M) and comments (~37.9k); content shows quality signals (centered visuals, professional grading, subtle brand integration) and high consistency. Key niche: luxury lifestyle with motivational, empowerment-driven messaging and brand collaborations focused on premium experiences. Primary strength: massive follower base and proven ability to drive engagement through visually cohesive, brand-aligned, high-production posts. Consideration for brands: ensure authentic fit; prioritize exclusive access or premium partnerships over broad sponsorships.
Metrics
Content Proportions
Posts Insights
Photos
Likes
- Sum15.9M
- Median1.7M
- Max2.3M
- Avg1.8M
- Min935.6K
Comments
- Sum369.7K
- Median39.5K
- Max87.4K
- Avg41.1K
- Min19.3K
Engagement Rate: 0.60%
Reels
Likes
- Sum2.5M
- Median941.7K
- Max1M
- Avg841.9K
- Min560.9K
Comments
- Sum84.6K
- Median33.2K
- Max38K
- Avg28.2K
- Min13.4K
Views
- Sum43.2M
- Median15.8M
- Max15.9M
- Avg14.4M
- Min11.5M
Engagement Rate: 6.00%
Posting Dynamics
- Posts per week:
- 0.3
- Posts per month:
- 1.3
- Average posting interval:
- 25 days
- Most active day:
- Friday
- Most active hour:
- 18:00
- Posting pattern:
- Low activity
- Weekday vs weekend posts:
- 2 : 1
- Days since last post:
- 54
Top Posts



Cheers to ten years! With love and deep gratitude 🙏🏽🍋🐝


#RelationshipGoals
Happy Birthday Kelly ❤️

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@beyonce Instagram FAQ
How many followers does Beyoncé have on Instagram?
Beyoncé (@beyonce) has 298,637,165 Instagram followers (298.6M), follows 1 accounts and has published 2,443 posts.
What is @beyonce's Instagram engagement rate?
Based on the most recent posts lookfluence analyzed, @beyonce has an engagement rate of 1.9%. Recent posts average 1.5M likes and 37.9K comments each. Engagement rate is the average number of likes and comments per post relative to followers.
How often does @beyonce post on Instagram?
@beyonce publishes about 0.3 posts per week (1.3 per month), most often on Fridays around 18:00.
What kind of content does @beyonce post?
Beyoncé's posts mostly cover Business & Careers, Luxury Travel and Clothes, Shoes, Handbags & Accessories, and the account is listed in the None category.
How up to date is this @beyonce analysis?
This report was generated on October 23, 2026 from @beyonce's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.
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