Beyoncé (@beyonce) Instagram Analytics

Followers, engagement rate, audience and content insights · Updated October 23, 2026

Followers
298.6M
Engagement rate
1.9%
Avg. likes per post
1.5M
Posts per week
0.3
Beyoncé Instagram profile picture

Beyoncé

2.4K Posts
298.6M Followers
1 Following
English
NoneOtherBusiness & CareersLuxury TravelClothes, Shoes, Handbags & AccessoriesHealthy LifestyleStreet Style & FashionTravel, Tourism & AviationLuxury GoodsComedy & HumorTechnology & Innovation

54 days since last post

Report Generated on
October 23, 2026

Overall Insights

1.9%
Engagement Rate (ER)
18.4M
Recent Likes
1.5M
Likes Per Post
454.3K
Recent Comments
37.9K
Comments Per Post
43.2M
Recent Views
3.6M
Views Per Post

Profile Summary

Executive Summary: Core audience: Predominantly English-speaking, luxury lifestyle and sustainability-conscious fans; strong appeal to fitness enthusiasts and Gen-Z values through high-profile, aspirational content. Engagement health: robust rate at ~1.9%, with high average likes (~1.54M) and comments (~37.9k); content shows quality signals (centered visuals, professional grading, subtle brand integration) and high consistency. Key niche: luxury lifestyle with motivational, empowerment-driven messaging and brand collaborations focused on premium experiences. Primary strength: massive follower base and proven ability to drive engagement through visually cohesive, brand-aligned, high-production posts. Consideration for brands: ensure authentic fit; prioritize exclusive access or premium partnerships over broad sponsorships.

Metrics

Content Proportions

Content Type
Percentage
Photos
75.0%
Reels
25.0%

Posts Insights

Photos

Likes

  • Sum15.9M
  • Median1.7M
  • Max2.3M
  • Avg1.8M
  • Min935.6K

Comments

  • Sum369.7K
  • Median39.5K
  • Max87.4K
  • Avg41.1K
  • Min19.3K

Engagement Rate: 0.60%

Reels

Likes

  • Sum2.5M
  • Median941.7K
  • Max1M
  • Avg841.9K
  • Min560.9K

Comments

  • Sum84.6K
  • Median33.2K
  • Max38K
  • Avg28.2K
  • Min13.4K

Views

  • Sum43.2M
  • Median15.8M
  • Max15.9M
  • Avg14.4M
  • Min11.5M

Engagement Rate: 6.00%

Posting Dynamics

Posts per week:
0.3
Posts per month:
1.3
Average posting interval:
25 days
Most active day:
Friday
Most active hour:
18:00
Posting pattern:
Low activity
Weekday vs weekend posts:
2 : 1
Days since last post:
54

Top Posts

Instagram post by @beyonce
2.3M Likes • 87.4K Comments
May 5, 2026 at 01:10 AM

Instagram post by @beyonce
2.3M Likes • 62.4K Comments
February 13, 2026 at 01:41 AM

Instagram post by @beyonce: Cheers to ten years! With love and deep gratitude 🙏🏽🍋🐝
2.3M Likes • 39.7K Comments
April 24, 2026 at 02:16 AM

Cheers to ten years! With love and deep gratitude 🙏🏽🍋🐝

Instagram post by @beyonce: Today celebrates the 25th Anniversary of Destiny’s Child‘s third album, Survivor ❤️🙏🏽 To my soul s…
1.8M Likes • 23.2K Comments
April 25, 2026 at 05:55 PM
Caption
Instagram post by @beyonce: #RelationshipGoals Happy Birthday Kelly ❤️
1.7M Likes • 19.3K Comments
February 11, 2026 at 06:26 PM

#RelationshipGoals
Happy Birthday Kelly ❤️

Instagram post by @beyonce
1.6M Likes • 39.5K Comments
April 27, 2026 at 05:33 AM

Languages

Languages

Language
Percentage
English
100.0%

Content Categories

Themes in images

Metric
Percentage
Other
16.3%
Business & Careers
15.9%
Luxury Travel
13.5%
Clothes, Shoes, Handbags & Accessories
13.3%
Healthy Lifestyle
9.5%
Street Style & Fashion
9.1%
Travel, Tourism & Aviation
7.3%
Luxury Goods
7.0%
Comedy & Humor
5.6%
Technology & Innovation
2.6%

Settings

Metric
Percentage
Rooftop & Balcony
34.1%
Office Space
29.5%
Park & Garden
11.2%
Studio & Workshop
9.5%
Hotel & Luxury
9.1%
Gym & Fitness
6.6%

Mentions

Hashtags

@beyonce Instagram FAQ

How many followers does Beyoncé have on Instagram?

Beyoncé (@beyonce) has 298,637,165 Instagram followers (298.6M), follows 1 accounts and has published 2,443 posts.

What is @beyonce's Instagram engagement rate?

Based on the most recent posts lookfluence analyzed, @beyonce has an engagement rate of 1.9%. Recent posts average 1.5M likes and 37.9K comments each. Engagement rate is the average number of likes and comments per post relative to followers.

How often does @beyonce post on Instagram?

@beyonce publishes about 0.3 posts per week (1.3 per month), most often on Fridays around 18:00.

What kind of content does @beyonce post?

Beyoncé's posts mostly cover Business & Careers, Luxury Travel and Clothes, Shoes, Handbags & Accessories, and the account is listed in the None category.

How up to date is this @beyonce analysis?

This report was generated on October 23, 2026 from @beyonce's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.

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