Kylie (@kyliejenner) Instagram Analytics
Followers, engagement rate, audience and content insights · Updated October 23, 2026
- Followers
- 381.3M
- Engagement rate
- 1.9%
- Avg. likes per post
- 2.7M
- Posts per week
- 2.1
Kylie
Report Generated on
October 23, 2026
Overall Insights
Profile Summary
Kylie Jenner commands a mass luxury-leaning beauty audience (Gen-Z to young adults) with high follower count (381M) and strong brand affinity for Kylie Cosmetics. Engagement health is solid but not exceptional: average engagement rate ~1.9%, indicating credible interaction (avg ~2.7M likes, ~11k comments per post) and high view-through on video content. Core niches: Beauty & Cosmetics, Luxury Fashion, and aspirational lifestyle; content is polished, monochrome, faces-forward, often featuring brand products. Marketing strength: cross-brand ambassador potential and exclusive access leverage. Considerations: reliance on premium positioning may limit mass-market reach; ensure authentic product storytelling beyond celebrity aura.
Metrics
Content Proportions
Posts Insights
Photos
Likes
- Sum24.1M
- Median1.5M
- Max12.2M
- Avg3M
- Min180.5K
Comments
- Sum93.1K
- Median6.7K
- Max55.7K
- Avg11.6K
- Min781
Engagement Rate: 0.80%
Reels
Likes
- Sum8.5M
- Median1.1M
- Max5.9M
- Avg2.1M
- Min330K
Comments
- Sum40.5K
- Median4.8K
- Max28.4K
- Avg10.1K
- Min2.5K
Views
- Sum163.9M
- Median31.9M
- Max87.5M
- Avg41M
- Min12.6M
Engagement Rate: 4.10%
Posting Dynamics
- Posts per week:
- 2.1
- Posts per month:
- 9
- Average posting interval:
- 4 days
- Most active day:
- Tuesday
- Most active hour:
- 17:00
- Posting pattern:
- Moderate, irregular
- Weekday vs weekend posts:
- 11 : 1
Top Posts
STILL DREAMING … thank you @victoriassecret !!! a moment i’ll never forget 🪽💎
& my glam familyyyy @makkaroo @rosegrandquist @makeupbyariel @hairbyiggy i love you guys
last week of summerrrr
wearing my new perfect @khy leather pants 😛
grwm for bed <3
Languages
Languages
Content Categories
Themes in images
Settings
Mentions
@kyliejenner Instagram FAQ
How many followers does Kylie have on Instagram?
Kylie (@kyliejenner) has 381,268,512 Instagram followers (381.3M), follows 146 accounts and has published 7,401 posts.
What is @kyliejenner's Instagram engagement rate?
Based on the most recent posts lookfluence analyzed, @kyliejenner has an engagement rate of 1.9%. Recent posts average 2.7M likes and 11.1K comments each. Engagement rate is the average number of likes and comments per post relative to followers.
How often does @kyliejenner post on Instagram?
@kyliejenner publishes about 2.1 posts per week (9 per month), most often on Tuesdays around 17:00.
What kind of content does @kyliejenner post?
Kylie's posts mostly cover Luxury Goods, Beauty & Cosmetics and Street Style & Fashion.
How up to date is this @kyliejenner analysis?
This report was generated on October 23, 2026 from @kyliejenner's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.
More Instagram Profiles Analyzed by lookfluence
Analyze another Instagram profile
Free engagement rate, audience and content insights for any public account.
- Find influencers similar to @kyliejennerLookalike search finds creators with a similar audience and content.
- Export recent followersSee who a public account recently followed or was followed by, and export it to CSV.
- Analyze accounts in bulkGet the same insights for a whole list of Instagram profiles at once.