Melissa | Mom & UGC Creator Canada (@itsmelissabailey) Instagram Analytics

Followers, engagement rate, audience and content insights · Updated September 26, 2026

Followers
28.2K
Avg. likes per post
37
Posts per week
4
Melissa | Mom & UGC Creator Canada Instagram profile picture

Melissa | Mom & UGC Creator Canada

836 Posts
28.2K Followers
3K Following
English
Healthy LifestyleActivewearStreet Style & FashionOtherParenting & Motherhood
UGC Creator + Mom of Two 🕊️
Style, motherhood, home + travel
✉️ melissa@socialaxisagency.com

1 days since last post

Report Generated on
September 26, 2026

Overall Insights

441
Recent Likes
37
Likes Per Post
94
Recent Comments
8
Comments Per Post
196.8K
Recent Views
16.4K
Views Per Post

Profile Summary

Melissa Bailey (itsmelissabailey) is a Mom of two and UGC creator in Canada. Core audience: English-speaking moms, Gen-Z and sustainability-minded shoppers, with a strong home, lifestyle, and travel focus. Engagement health: high content consistency (0.90) but inconsistent explicit rate reports; avg saves/likes moderate (likes ~37, comments ~8) across ~83% posting consistency, substantial reach per top posts (up to 175k views). Key niche: family lifestyle, motherhood, home decor, activewear, travel, with a candid, “home interior” aesthetic and subtle product integration. Primary strength: authentic UGC with relatable, tutorial-driven content; consider brand fit risks: variable posting cadence and audience scale. Potential brands: lifestyle, apparel, home, travel.

Metrics

Content Proportions

Content Type
Percentage
Reels
75.0%
Photos
25.0%

Posts Insights

Photos

Likes

  • Sum51
  • Median18
  • Max24
  • Avg17
  • Min9

Comments

  • Sum17
  • Median6
  • Max10
  • Avg6
  • Min1

Engagement Rate: 0.10%

Posting Dynamics

Posts per week:
4
Posts per month:
17.1
Average posting interval:
2 days
Most active day:
Thursday
Most active hour:
14:00
Posting pattern:
Active, irregular
Weekday vs weekend posts:
3 : 1
Days since last post:
1

Top Posts

Instagram post by @itsmelissabailey: 4 trips in 5 weeks means my Type B approach to packing needs a little help 😅 But we’re containing t…
79 Likes • 18 Comments
September 15, 2026 at 04:07 PM
Caption
Instagram post by @itsmelissabailey: New soccer mom level unlocked ⚽️⚽️
83 Likes • 16 Comments
September 20, 2026 at 02:25 PM

New soccer mom level unlocked ⚽️⚽️

Instagram post by @itsmelissabailey: Add rosé on a patio for a turbo boost
94 Likes • 10 Comments
September 13, 2026 at 08:50 PM

Add rosé on a patio for a turbo boost

Instagram post by @itsmelissabailey: Which one is your favourite? // Linked in my ShopMy or comment “Stripes” and I’ll DM you! @hm H&M un…
17 Likes • 11 Comments
September 19, 2026 at 02:37 PM

Which one is your favourite?

// Linked in my ShopMy or comment “Stripes” and I’ll DM you!

@hm
H&M unboxing and try on haul | long sleeve striped shirts for fall | daily mom style inspo

Instagram post by @itsmelissabailey: What do we think? Which one(s) should I keep? 📦 PS. Everything is linked in my ShopMy or comment “P…
22 Likes • 9 Comments
September 16, 2026 at 02:48 PM
Caption
Instagram post by @itsmelissabailey: Save this for your next day out in Kelowna 💛 and let me know if I should do a part 2?! Sharing a fe…
18 Likes • 10 Comments
September 4, 2026 at 08:17 PM
Caption

Languages

Languages

Language
Percentage
English
100.0%

Content Categories

Themes in images

Metric
Percentage
Healthy Lifestyle
53.1%
Activewear
16.8%
Street Style & Fashion
13.2%
Other
12.7%
Parenting & Motherhood
4.2%

Settings

Metric
Percentage
Home Interior
77.7%
Casual Everyday
22.3%

Mentions

Hashtags

@itsmelissabailey Instagram FAQ

How many followers does Melissa | Mom & UGC Creator Canada have on Instagram?

Melissa | Mom & UGC Creator Canada (@itsmelissabailey) has 28,194 Instagram followers (28.2K), follows 3,023 accounts and has published 836 posts.

How often does @itsmelissabailey post on Instagram?

@itsmelissabailey publishes about 4 posts per week (17.1 per month), most often on Thursdays around 14:00.

What kind of content does @itsmelissabailey post?

Melissa | Mom & UGC Creator Canada's posts mostly cover Healthy Lifestyle, Activewear and Street Style & Fashion.

How up to date is this @itsmelissabailey analysis?

This report was generated on September 26, 2026 from @itsmelissabailey's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.

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