Tran ♡ UGC creator (@tran.ugc) Instagram Analytics

hiii to all you new faces!!

if you’re new here, I’m Tran - a 28 year old UGC creator and your WFH bestie 🥰

I recently got married and 6 days after coming back from a 4 week honeymoon, Toyota flew me out to make car UGC for them 🫪🫪 insane tbh

follow along if you wanna learn more about how you can get into UGC as well and stay tuned for my BTS on this shoot!!

BTS filming UGC brand deals is literally my favorite series to film!! 8 more episodes from this series in the linked Reel babes!!

♥️ Btw comment CAPCUT if you wanna see exactly how I edit my brand deals

All of my deals come directly from inbounds, and the way I attract these brands into my inbox is literally by posting videos like this where I show my personal creative process behind my work

The more you post about the things you wanna get hired for, the more likely you are to get hired for those things so get to creating yall!!

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🚨GIVEAWAY 👇🏼

I'm giving away 3-month ElevenCreative Creator subscriptions to 3 lucky followers.

To enter: 1) Follow @elevenlabsio

2) Follow me

3) Tag a friend who'd love this OR comment what you'd use an ElevenLabs subscription for

No purchase necessary. Giveaway ends September 26th 2026 at 4:00 PM [PST].

Three (3) winners will be contacted via Instagram/Linkedin message. Open worldwide excluding Cuba, Iran, North Korea, Russian, Syria, and occupied regions of Ukraine; 18+. Not affiliated with Instagram/Linkedin. #ad

Comment ELEVEN for the link to try it out for free (10,000 free credits loaded into your account!!)

PSA to all my existing content creator and influencers who are trying to get into UGC!!

beginner creators aren’t typically starting from scratch and will need to work up a library of content

but if you’ve already been doing content + personal branding this is a great way repurpose what you’ve already made into a professional looking website!!

comment MERLIN for the link to try it out for free ♥️

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👇🏼 the truth about working with *big* brands

btw followers are up by 7k now since I finished editing this video 🫪

For UGC creators specifically, it’s very rare that you’re going to land a deal like this through direct pitching

It doesn’t matter if you have 4 Toyotas at home
It doesn’t matter if you’re a car mechanic
It doesn’t matter if you’ve worked at a Toyota dealership for +13 years

Unless your personal branding content is so hyper specifically geared towards the niche you’re trying to attract (which if you did, you’d be considered an influencer rather than a UGC creator)

The *actual* way to attract big brands like this is not going to be through any traditional methods you might be having in mind

Before Toyota, I wasn’t posting ANY car content.

I was just showing the results of as many creative projects I was doing for other brands as I could

And somehow got lucky enough that the agency running Toyota’s campaigns happened to come across my other content and thought it was creative enough for Toyota!

The true way to attract more corporate brands is by showing your creative projects and showing brands that you can do product placement I more creative ways than just “This is the product I’ve been using and this is why I love it” - its way too on the nose and corporate brands don’t really need that

And even if you do that / have been doing that, unicorn deals like the one I got with Toyota are not guaranteed either!

That’s the thing with personal branding - the opportunities you get will always be a coin flip but the fact that you do get unexpected opportunities coming your way is enough of a reason to be consistent with your content

Hope this gives some of you guys more context on expectations!!

Canvas UGC vs Traditional UGC (Which one is better?)

With the rise of AI tools and tech companies who are taking advantage of the power of social media + content creators, there’s been an increasing dilution of well paying deals floating around in the UGC industry so let’s talk about both

(Next slide)

CANVAS UGC is typically structured as

😭15-30 videos created per month posted on a dedicated TT or IG account that you make and run on behalf of the brand

🤔Videos can be super easy and since these are startups with lower budget, they care more about quantity over quality and are more willing to hire beginner creators with less experience

😭Payment structure is either a small base pay per video ($30-50/vid) plus bonuses for higher views up to +$2-3k

Some brand’s Canvas UGC programs are so decked out that they already have viral frameworks you can replicate & spam on your account over and over again so you’re given a formula to go viral but if you don’t…. You’ve made 30 non viral videos that month to only get paid $1500 for running an entire account

(next slide)

While this model can great for creators who are good yappers, chronically online, and/or can pump out brainrot content like a machine…

The reality is not as easy as it sounds

(Next slide)

😭views and payment are never guaranteed

😭you have to create content at a higher volume which means you’ll have less bandwidth to take on partnerships with a different pay model

😭it’s easy to prioritize these clients if they’re the only clients you have or are used to having, which means it’ll be much harder to mentally force yourself to say no to Canvas UGC deals and make room for traditional UGC down the line

(next slide)

Ew 🫤

While Canvas UGC is not a bad starting place for BEGINNER creators who are learning to create content and developing a natural on-camera presence.

Tech brands will prey on beginner creators to exploit them and receive a high volume of cheap content while baiting them with a “trial” or “potential long term partnership”

Canvas UGC has been used interchangably with “Tech UGC” WRONGLY by coaches who are promoting tjis model…

Because while Canvas UGC is most commonly used by tech/A