Paris Hilton (@parishilton) Instagram Analytics
Followers, engagement rate, audience and content insights · Updated September 29, 2026
- Followers
- 26.4M
- Engagement rate
- 0.1%
- Avg. likes per post
- 33.6K
- Posts per week
- 4.4

Paris Hilton
Report Generated on
September 29, 2026
Overall Insights
Profile Summary
Executive Summary: Paris Hilton’s core audience skews toward luxury lifestyle consumers, Gen-Z and young adults, with a strong propensity for fashion-forward, aspirational content. Engagement health shows a low rate (0.1%) but high average interactions (avgLikes ~33.6k; avgComments ~1.1k) indicating quality engagement among a large follower base; content tends to be high-end, visually maximalist, and personality-driven. Niche focus centers on street style, travel, luxury branding, and product launches, often with subtle brand integrations. Primary strength: global luxury influence and substantive reach across fashion/beauty. Consideration: ensure authentic, value-driven partnerships to sustain engagement given high production and polarizing content tendencies.
Metrics
Content Proportions
Posts Insights
Reels
Likes
- Sum403.2K
- Median3
- Max403.2K
- Avg50.4K
- Min3
Comments
- Sum9K
- Median584
- Max4.8K
- Avg1.1K
- Min252
Engagement Rate: 0.20%
Posting Dynamics
- Posts per week:
- 4.4
- Posts per month:
- 19
- Average posting interval:
- 2 days
- Most active day:
- Monday
- Most active hour:
- 22:00
- Posting pattern:
- Active, irregular
- Weekday vs weekend posts:
- 3 : 1
Top Posts


Serving courtside 🎾✨💖 #USOpen

Y2K at Slivington Manor 💿💖 End of summer rager with some of my favorite people 🥰✨ @ParivieBeauty 💕


Suited up on set with @KitButlerr for @KarlLagerfeld ⭐️🖤✨📸 #IKONIK 💫 #ThatsHot 🔥

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@parishilton Instagram FAQ
How many followers does Paris Hilton have on Instagram?
Paris Hilton (@parishilton) has 26,439,226 Instagram followers (26.4M), follows 7,592 accounts and has published 13,779 posts.
What is @parishilton's Instagram engagement rate?
Based on the most recent posts lookfluence analyzed, @parishilton has an engagement rate of 0.1%. Recent posts average 33.6K likes and 1.1K comments each. Engagement rate is the average number of likes and comments per post relative to followers.
How often does @parishilton post on Instagram?
@parishilton publishes about 4.4 posts per week (19 per month), most often on Mondays around 22:00.
What kind of content does @parishilton post?
Paris Hilton's posts mostly cover Street Style & Fashion, Travel, Tourism & Aviation and Luxury Travel.
How up to date is this @parishilton analysis?
This report was generated on September 29, 2026 from @parishilton's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.
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