Brent Rivera (@brentrivera) Instagram Analytics

Followers, engagement rate, audience and content insights · Updated September 29, 2026

Followers
23.5M
Engagement rate
3.1%
Avg. likes per post
735.8K
Posts per week
1.1
Brent Rivera Instagram profile picture

Brent Rivera

2.4K Posts
23.5M Followers
670 Following
Europe
English
Greece
Ermoupoli
Luxury GoodsOtherLuxury TravelHealthy LifestyleRestaurants, Food & GroceryMotivational & InspirationalFriends, Family & RelationshipsActivewearReal Estate & Property

10 days since last post

Report Generated on
September 29, 2026

Overall Insights

3.1%
Engagement Rate (ER)
8.8M
Recent Likes
735.8K
Likes Per Post
33.7K
Recent Comments
2.8K
Comments Per Post

Profile Summary

Brent Rivera’s core audience is Gen-Z and luxury lifestyle enthusiasts, with strong appeal to young, status-conscious consumers (Gen-Z, Luxury Lifestyle, Sustainability). Engagement metrics indicate healthy active rate at ~3.1% with high like and comment volumes, though view data is unavailable, suggesting on-platform engagement quality remains robust. Content centers on luxury lifestyle, branded packaging, and high-production social media style, featuring romantic/happy moods, aspirational environments (rooftops, home interiors) and influencer sponsorships. Primary marketing strength: proven ability to drive high engagement on luxury/lifestyle content with branded partnerships. Consideration: ensure alignment with authentic product relevance beyond entertainment to sustain long-term brand trust.

Metrics

Content Proportions

Content Type
Percentage
Reels
91.7%
Photos
8.3%

Posts Insights

Photos

Likes

  • Sum196.4K
  • Median196.4K
  • Max196.4K
  • Avg196.4K
  • Min196.4K

Comments

  • Sum1.3K
  • Median1.3K
  • Max1.3K
  • Avg1.3K
  • Min1.3K

Engagement Rate: 0.80%

Reels

Likes

  • Sum8.6M
  • Median453.9K
  • Max2.7M
  • Avg784.8K
  • Min124.6K

Comments

  • Sum32.4K
  • Median1.8K
  • Max12.1K
  • Avg2.9K
  • Min674

Engagement Rate: 3.30%

Posting Dynamics

Posts per week:
1.1
Posts per month:
4.5
Average posting interval:
7 days
Consistency score:
34.2%
Most active day:
Tuesday
Most active hour:
10:00
Posting pattern:
Moderate, irregular
Weekday vs weekend posts:
2 : 1
Days since last post:
10

Top Posts

Instagram post by @brentrivera: #justmarried #justkidding @monako0515
2.7M Likes • 8.4K Comments
August 2, 2026 at 12:33 PM

#justmarried #justkidding @monako0515

Instagram post by @brentrivera: 😂😂
1.5M Likes • 12.1K Comments
August 29, 2026 at 02:43 PM

😂😂

Instagram post by @brentrivera: 🇺🇸 vs 🇧🇷 @artthuroficial_
1M Likes • 2.4K Comments
July 16, 2026 at 01:25 AM

🇺🇸 vs 🇧🇷 @artthuroficial_

Instagram post by @brentrivera: Oooos… @lexibrookerivera
778K Likes • 955 Comments
July 25, 2026 at 05:04 PM

Oooos… @lexibrookerivera

Instagram post by @brentrivera
506.7K Likes • 1.8K Comments
July 8, 2026 at 02:10 PM

Instagram post by @brentrivera
453.9K Likes • 674 Comments
August 18, 2026 at 04:20 PM

Locations & Languages

Continents

Continent
Percentage
Europe
100.0%

Countries

Country
Percentage
Greece
100.0%

Cities

City
Percentage
Ermoupoli
100.0%

Languages

Language
Percentage
English
44.4%
Afrikaans
22.2%
Slovenian
11.1%
Estonian
11.1%
Swedish
11.1%

Content Categories

Themes in images

Metric
Percentage
Luxury Goods
28.5%
Other
16.7%
Luxury Travel
16.6%
Healthy Lifestyle
15.5%
Restaurants, Food & Grocery
12.6%
Motivational & Inspirational
7.0%
Friends, Family & Relationships
2.3%
Activewear
0.8%
Real Estate & Property
0.0%

Settings

Metric
Percentage
Rooftop & Balcony
32.3%
Home Interior
15.1%
Office Space
14.3%
Luxurious Upscale
8.4%
Nature & Outdoors
7.7%
Gym & Fitness
6.7%
Cozy Intimate
6.5%
Restaurant & Cafe
5.3%
Hotel & Luxury
2.1%
Travel & Vacation
1.7%

Mentions

Hashtags

@brentrivera Instagram FAQ

How many followers does Brent Rivera have on Instagram?

Brent Rivera (@brentrivera) has 23,518,744 Instagram followers (23.5M), follows 670 accounts and has published 2,370 posts.

What is @brentrivera's Instagram engagement rate?

Based on the most recent posts lookfluence analyzed, @brentrivera has an engagement rate of 3.1%. Recent posts average 735.8K likes and 2.8K comments each. Engagement rate is the average number of likes and comments per post relative to followers.

How often does @brentrivera post on Instagram?

@brentrivera publishes about 1.1 posts per week (4.5 per month), most often on Tuesdays around 10:00.

What kind of content does @brentrivera post?

Brent Rivera's posts mostly cover Luxury Goods, Luxury Travel and Healthy Lifestyle.

How up to date is this @brentrivera analysis?

This report was generated on September 29, 2026 from @brentrivera's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.

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