Olivia | UGC | Creative Strategist (@larsen.creatives) Instagram Analytics

If “ride or die” means standing behind a camera while I re-record the same 3-second clip 12 times… then that’s what we do to support our friends! 😅👏

Content creation in public is a humbling experience — one minute you’re mouthing lines to your phone, the next you’re pretending not to notice an old couple who’s been watching you film like you’re a street performer🤣

But seriously, shoutout to the real MVPs — the friends who hold the phone, hype you up mid-take, yell “YASSSS THAT WAS THE ONE,” and pretend we don’t look mildly unhinged to every stranger passing by. 🙃

This content creation life isn’t for the weak — it’s awkward, it’s vulnerable, and yes, sometimes you do have to whisper “this is for a paid collaboration” to save your dignity 😂 But when you’re building something of your own, chasing the vision for a life you actually want, it’s worth it.

Surround yourself with people who don’t just tolerate your big ideas — they root for them. The ones who see your vision even when it’s still just a rough draft in your Notes app.

If you are curious about getting into UGC creation, but don’t know where to start comment “UGC” and I’ll send you a 20% off discount code for my self-paced UGC course💃🏽🫶🏽

📸: friend, creative director, camera crew, and unpaid intern all in one ily @planet.payton

#ugccreator #ugcmarketing #creativestrategist #ugccommunity #contentcreator #contentcreatorlife #trendingsound

The wildest part of getting into creative strategy?
Now I’m sitting in rooms with 7- and 8-figure brand owners, agency founders, and top-level marketers…
…and they’re asking me about how I build ad strategies.🤯

Not just how I make content.
But how I think through the whole creative process:
🔍 What insights I use
🧠 How I ideate
⚙️What tools and systems I use

What got me in the room wasn’t a follower count — it was strategy.
And the turning point for me?
Learning how to do thorough market research and translate it into a plan.

Actual research that shows:
➡️ What visuals and copy are working in hooks
➡️ Why certain ads convert and other don’t
➡️ What messages are resonating in specific niches
➡️ And how to position content for performance, not just aesthetics

Once I mastered that skill, I stopped just making content for brands — I started consulting with them.

If you’re a UGC creator, media buyer, copywriter, content creator, who wants to level up your offers, land higher-value deals, and actually build a scalable creative business…

You can either do a deep dive into YouTube, which is filled with information on market research or you can snag my Research to Revenue crash course which will take you step-by-step through the research system and foundation that changed everything for me.🙌🏽

If you want to check out the video where I explain everything that’s included in my market research resource comment “strategy” below, and I’ll send it your way or you can head to the link in my bio.💃🏽

#CreativeStrategy #ugccreators #ContentCreatorTips #adstrategy #AdCreativeTips #creativestrategist #femaleentrepreneurs #femalefounders #ugcmarketing #WorkWithBrands

What Do Brands Really Look For in Creators?

Inside this episode of my What Brands Want - a mini-series, I chatted with a high-level marketer who’s built entire creative teams for top agencies — and I asked him what makes a content creator stand out!👀

Here’s what he said 👇🏼
✅ Natural on-camera presence
✅ Entertaining personality
✅ Systems + organization that keep things efficient

If you’re a UGC creator, content creator, or aspiring to work with brands and make good money doing it, these are some of the traits that get you hired again and again.

Save this as a reminder — and tag a creator who needs to hear this 💼🎥

Make sure to follow along so you don’t miss the next episode😜

P.S. if you are a creator that wants to be on my list for sourcing make sure to head to the link in my bio and fill out the UGC Creator form!💃🏽

#ugccreator #ugcmarketing #creativestrategist #creativestrategy #ugctipsforbeginners #ugccommunity #brandpartnership #contentcreatortips #workwithbrands

I got to learn from the Meta team themselves!😝 And I don’t even have 10k followers yet. Proof that numbers aren’t the only thing that matter—showing up does.

As creators, it’s easy to get caught up in follower counts and “perfect content,” but the real game-changer is putting yourself out there consistently. That’s how opportunities like this happen—where you get to learn directly from the platforms themselves and stay ahead of the curve.

Your reach grows when your courage does. Every post, every experiment, every time you show up even when it feels small—that’s what puts you in the rooms (or Zoom calls 😉) that can shape your career.

👏🏽Keep creating. Keep showing up. You never know who’s watching, or what doors it might open for you.

Make sure to follow @larsen.creatives for more ugc creator insights💃🏽

I also def did not mean to use that voice affect in that one clip😂🤦🏽‍♀️

#ContentCreatorTips #CreatorOpportunities #ugccreators #ugctips #instagramhacks #CreatorJourney #creatoreconomy

If you want rent-paying UGC deals, stop winging it — the creators winning right now have systems, strategy, and proof to back them up.

🧠 Build systems that keep your process consistent and scalable.
💬 Ask brands the right questions so you can deliver content that meets their goals.
📊 Track results from every campaign so you can confidently charge more.

Everyone says they want consistent brand deals, but few actually build the systems to sustain them. Be the one who does.

Make sure to follow @larsen.creatives if you’re ready to start landing consistent rent-paying brand deals💃🏽

#UGCcreator #ContentStrategy #CreativeStrategist #UGCtips #creatoreconomy #UGCmarketing #WorkWithBrands #UGCads #CreatorTips #UGCcommunity

Went to a creator conference this weekend — but not just to network. 👀
I went with a purpose: to build my local creator roster for my creative strategy clients.

If you’re trying to grow as a UGC creator or creative strategist, don’t sleep on in-person events.
You’ll find brand reps, agencies, and creators who could become long-term collaborators.🤝🏽

👉🏽 Search “creator events” or “marketing meetups” in your city on places like Eventbrite + Meetup.
✨ Look for startup or entrepreneur events — you’ll find tons of brands + agencies there
✨ Check Facebook groups for creators in your city (some host monthly meetups!)
👉🏽 Go solo — it pushes you to actually connect
👉🏽Follow up after (most people don’t, and that’s your advantage)

Start showing up offline — it’ll take your online career to the next level.🙌🏽

#UGCCreator #CreativeStrategist #contentcreatortips #CreatorNetworking #contentcreatorlife #ugctipsforbeginners #networkingtips #dayinthelifevlog #tampaevents #tampaliving