Arrum Kim (@aroomikimkr) Instagram Analytics

Arrum Kim targets a large, fitness-oriented audience, likely skewing male and female fitness enthusiasts with Gen-Z leanings. Engagement health shows solid average likes (≈40k) and comments (≈380) for a 2% rate, indicating steady engagement but room for growth; views are not reported, suggesting metric gaps. Core content niche centers on fitness lifestyle, activewear, and gym/household environment with clean, monochrome visuals and product integration. Strength: strong authenticity and consistent high-quality production that fuels brand-aligned storytelling. Consideration for brands: ensure clear value exchange and diversify posting cadence to improve reach, given low posting frequency and potential for higher engagement through optimized timing.