Mikki Silveira (Matilde Méndez) (@mikkisilveiraof) Instagram Analytics

Mikki Silveira (Matilde Méndez) targets a predominantly Spanish-speaking audience with a Chilean/BLatino cultural lens. Core audience: Gen-Z and young adults in Chile, Spain, Mexico, and the USA, aligned with luxury lifestyle, sustainability, and family values. Engagement health is moderate: engagement rate ~0.8% with solid average likes (~3.4k) and comments (~168) per post; high consistency in posting (nearly 5 posts/week) but varied posting cadence. Key niche: educational, brand-awareness content with subtle sponsorships in beauty, food & beverages, and lifestyle. Primary strength: strong regional reach and relatable humor; consider brand safety and clarity of sponsorship to optimize ROI. Potential consideration: to maximize engagement, stabilize posting cadence and ensure clearer disclosure of partnerships.