Emily Schuman (@emilyschuman) Instagram Analytics

Followers, engagement rate, audience and content insights · Updated September 16, 2026

Followers
584K
Engagement rate
0.5%
Avg. likes per post
1.9K
Posts per week
2.5
Emily Schuman Instagram profile picture

Emily Schuman

5K Posts
584K Followers
1.5K Following
North America
English
United States of America
New York
Healthy LifestyleStreet Style & FashionBeauty & CosmeticsClothes, Shoes, Handbags & AccessoriesOtherRestaurants, Food & GroceryLuxury GoodsVeganism & Vegetarianism

Report Generated on
September 16, 2026

Overall Insights

0.5%
Engagement Rate (ER)
22.8K
Recent Likes
1.9K
Likes Per Post
9.6K
Recent Comments
797
Comments Per Post

Profile Summary

Emily Schuman (emilyschuman) is a creator with 584k followers and verified status. Core audience: English-speaking, primarily Millennials (25–40) with interests in Healthy Lifestyle, Street Style/Fashion, Beauty; content leans luxury lifestyle with sustainability and home/travel context. Engagement health: moderate but strong in comments (avg ~800) and likes (~1.9k) on ~5k posts; engagement rate ~0.5%. Niche: lifestyle, beauty, fashion with polished, natural daylight visuals; subtle, aspirational sponsorships. Primary marketing strength: authentic, lifestyle-forward storytelling with high engagement potential through tutorials and UGC. Consideration: scale constraints from posting cadence (~2–3/wk) and room to optimize paid partnership clarity.

Metrics

Content Proportions

Content Type
Percentage
Reels
75.0%
Photos
25.0%

Posts Insights

Photos

Likes

  • Sum7.5K
  • Median2K
  • Max4K
  • Avg2.5K
  • Min1.5K

Comments

  • Sum5.7K
  • Median28
  • Max5.7K
  • Avg1.9K
  • Min15

Engagement Rate: 0.80%

Reels

Likes

  • Sum15.2K
  • Median807
  • Max7.7K
  • Avg1.7K
  • Min320

Comments

  • Sum3.8K
  • Median29
  • Max3.6K
  • Avg426
  • Min7

Engagement Rate: 0.40%

Posting Dynamics

Posts per week:
2.5
Posts per month:
10.6
Average posting interval:
3 days
Consistency score:
55.8%
Most active day:
Sunday
Most active hour:
19:00
Posting pattern:
Moderate, consistent
Weekday vs weekend posts:
2 : 1

Top Posts

Instagram post by @emilyschuman: The 12 products I use when I want my makeup to look its best. Comment “beauty” and I’ll DM you the l…
2K Likes • 5.7K Comments
August 23, 2026 at 07:55 PM

The 12 products I use when I want my makeup to look its best.

Comment “beauty” and I’ll DM you the links! x

Instagram post by @emilyschuman: Comment ‘sneakers’ and I’ll send you a link to all the styles I tried on! x
7.7K Likes • 3.6K Comments
August 28, 2026 at 07:12 PM

Comment ‘sneakers’ and I’ll send you a link to all the styles I tried on! x

New York City
Instagram post by @emilyschuman: Sharing everything I wore, ate, bought, and loved from four very full days in New York in today’s Su…
4K Likes • 28 Comments
September 8, 2026 at 03:55 PM

Sharing everything I wore, ate, bought, and loved from four very full days in New York in today’s Substack!

US OPEN - Flushing Meadows - Arthur Ashe Stadium
Instagram post by @emilyschuman: My first US Open and I fear this may now be an annual requirement🎾
2K Likes • 26 Comments
September 4, 2026 at 03:38 PM

My first US Open and I fear this may now be an annual requirement🎾

Instagram post by @emilyschuman: August and everything after 💕
1.5K Likes • 15 Comments
August 27, 2026 at 09:15 PM

August and everything after 💕

Instagram post by @emilyschuman: POV: your mom is always the best-dressed, anywhere you go
1.3K Likes • 36 Comments
September 13, 2026 at 01:42 AM

POV: your mom is always the best-dressed, anywhere you go

Locations & Languages

Continents

Continent
Percentage
North America
50.0%
Europe
50.0%

Countries

Country
Percentage
United States of America
50.0%
Italy
50.0%

Cities

City
Percentage
New York
50.0%
Milan
50.0%

Languages

Language
Percentage
English
100.0%

Content Categories

Themes in images

Metric
Percentage
Healthy Lifestyle
28.1%
Street Style & Fashion
19.7%
Beauty & Cosmetics
17.9%
Clothes, Shoes, Handbags & Accessories
13.0%
Other
11.1%
Restaurants, Food & Grocery
4.5%
Luxury Goods
4.3%
Veganism & Vegetarianism
1.4%

Settings

Metric
Percentage
Rooftop & Balcony
39.1%
Travel & Vacation
33.0%
Home Interior
26.5%
Office Space
1.4%

Mentions

Hashtags

@emilyschuman Instagram FAQ

How many followers does Emily Schuman have on Instagram?

Emily Schuman (@emilyschuman) has 583,999 Instagram followers (584K), follows 1,499 accounts and has published 5,022 posts.

What is @emilyschuman's Instagram engagement rate?

Based on the most recent posts lookfluence analyzed, @emilyschuman has an engagement rate of 0.5%. Recent posts average 1.9K likes and 797 comments each. Engagement rate is the average number of likes and comments per post relative to followers.

How often does @emilyschuman post on Instagram?

@emilyschuman publishes about 2.5 posts per week (10.6 per month), most often on Sundays around 19:00.

What kind of content does @emilyschuman post?

Emily Schuman's posts mostly cover Healthy Lifestyle, Street Style & Fashion and Beauty & Cosmetics.

How up to date is this @emilyschuman analysis?

This report was generated on September 16, 2026 from @emilyschuman's public Instagram profile and recent posts. Popular profiles are re-analyzed regularly.

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