Instagram Insights & Deep Analytics
for emilyschuman

emilyschuman

Emily Schuman

5K Posts
583.9K Followers
1.5K Following
North America
English
United States of America
San Francisco
Healthy LifestyleMeditation & MindfulnessRestaurants, Food & GroceryBeauty & CosmeticsOtherVeganism & VegetarianismStreet Style & FashionTravel, Tourism & Aviation

1 days since last post

Report Generated on
July 20, 2026

Overall Insights

54.3%
Account Quality Score (AQS)
54.3% / 100%
0.4%
Engagement Rate (ER)
27.5K
Recent Likes
2.3K
Likes Per Post
480
Recent Comments
40
Comments Per Post
0
Recent Views
0
Views Per Post

Profile Summary

Emily Schuman is a verified lifestyle creator (583k followers) targeting Millennials with a healthy-lifestyle skew and a strong emphasis on home, food, and sustainability. Engagement is modest (0.4% ER) but demonstrates solid likes (avg ~2.3k) and meaningful comments, indicating quality interactions. Content centers on lifestyle, home, and seasonal storytelling with Subtle Product Integrations and UGC-style formats, predominantly natural daylight and a monochrome/neutral palette. Primary strength: trusted, hands-on lifestyle authority with strong brand alignment to sustainability and luxury context. Brand consideration: leverage subtle partnerships (authentic, non-salesy) and cross-promote via Cupcakes & Cashmere/Lavune Home ecosystems. Potential risk: moderate posting cadence may limit reach.

Locations

Continents

Continent
Percentage
North America
100.0%

Countries

Country
Percentage
United States of America
100.0%

Cities

City
Percentage
San Francisco
25.0%
Mendocino
25.0%
Santa Barbara
25.0%
Los Angeles
25.0%

Languages

Language
Percentage
English
92.3%
Slovenian
7.7%

Metrics

Engagement Proportions

Metric
Percentage
Likes
62.3%
Comments
37.7%
Views
0.0%

Content Proportions

Content Type
Percentage
Reels
58.3%
Photos
41.7%
Videos
0.0%

Posting Dynamics

Posts per week: 2.6
Posts per month: 11.3
Average posting interval: 3 days
Consistency score: 35.9
Most active day: Thursday
Most active hour:N/A
Pattern: moderate_irregular
Weekday vs Weekend ratio: 0
Days since last post: 1

Posts Insights

Photos

Likes

  • Sum17.9K
  • Median3.1K
  • Max5.2K
  • Avg3.6K
  • Min1.9K

Comments

  • Sum148
  • Median25
  • Max66
  • Avg30
  • Min9

Engagement Rate: 0.6%

Reels

Likes

  • Sum9.6K
  • Median1.2K
  • Max2K
  • Avg1.4K
  • Min975

Comments

  • Sum332
  • Median28
  • Max183
  • Avg47
  • Min5

Views

  • Sum0
  • Median0
  • Max0
  • Avg0
  • Min0

Engagement Rate: 0.2%

Content Metrics

Content Diversity
Score: 51.7%

Measures content variety across posts. High scores indicate a broad spectrum of topics and styles that attract diverse audience segments.

Brand Consistency
Score: 92.2%

Evaluates brand coherence across content. High scores indicate a recognizable style that builds audience trust and loyalty.

Content Depth
Score: 82.5%

Measures content complexity and layering. High scores indicate multi-dimensional themes that increase engagement time.

Content Structure
Score: 55.0%

Analyzes content organization. High scores indicate clear thematic clusters targeting different audience segments effectively.

Content Balance
Score: 97.4%

Evaluates content equilibrium across topics. High scores indicate even coverage without thematic overweighting.

Engagement Potential
Score: 38.7%

Predicts audience engagement capacity. High scores indicate content that stimulates active audience interaction and participation.

Content Maturity
Score: 23.1%

Measures content strategy sophistication. High scores indicate a professional approach to content creation and curation.

Viral Potential
Score: 23.9%

Evaluates content's viral capacity. High scores indicate presence of content that can achieve massive organic reach and sharing.

Audience Reach
Score: 4.2%

Measures potential audience coverage. High scores indicate content appealing to a broad spectrum of users across demographics.

Content Stability
Score: 91.4%

Evaluates content quality consistency. High scores indicate consistently high standards without dramatic quality drops.

Content Categories

interests

Metric
Percentage
Healthy Lifestyle
42.5%
Meditation & Mindfulness
15.2%
Restaurants, Food & Grocery
11.9%
Beauty & Cosmetics
9.1%
Other
8.5%
Veganism & Vegetarianism
7.6%
Street Style & Fashion
4.7%
Travel, Tourism & Aviation
0.4%

visual composition

Metric
Percentage
Frame within Frame
100.0%

lighting

Metric
Percentage
Natural Daylight
100.0%

color palette

Metric
Percentage
Monochromatic
69.6%
Neutral Earth Tones
30.4%

people faces

Metric
Percentage
Posing for Camera
27.1%
Casual Lifestyle
23.9%
Single Person
21.6%
Candid Natural
21.2%
Laughing & Smiling
4.0%
Relaxed Casual
2.2%

products brands

Metric
Percentage
Lifestyle Context
57.0%
Subtle Integration
34.2%
Product Focus
6.6%
Brand Text
2.1%

environment

Metric
Percentage
Casual Everyday
36.4%
Rooftop & Balcony
30.8%
Nature & Outdoors
17.5%
Travel & Vacation
15.4%

production quality

Metric
Percentage
Social Media Style
51.7%
Blurry Out-of-Focus
26.1%
Heavily Edited
16.9%
Spontaneous
5.3%

aesthetics

No data available

emotions

Metric
Percentage
Happy & Joyful
65.7%
Confident & Empowered
34.3%

mood atmosphere

Metric
Percentage
Inspiring Motivational
54.6%
Peaceful Calm
45.4%

commercial intent

Metric
Percentage
User-Generated
34.2%
Subtly Commercial
31.7%
Clear Sales Intent
17.5%
Personal Non-Commercial
12.6%
Testimonial Review
3.6%
Influencer Sponsored
0.4%

sponsorship

Metric
Percentage
Subtle Partnership
53.0%
Paid Partnership
34.2%
Affiliate Marketing
12.9%

brand alignment

Metric
Percentage
Sustainability Values
51.7%
Luxury Brand Values
32.0%
Youth Gen-Z Values
9.8%
Family Parent Values
6.4%

engagement potential

Metric
Percentage
Tutorial How-to
33.9%
User-Generated Appeal
28.2%
Polarizing Content
18.3%
Viral Potential
11.4%
Behind-the-Scenes
5.8%
Relatable Moments
1.9%
Comment Generator
0.5%

target audience

Metric
Percentage
Sustainability
26.8%
Millennials (25-40)
16.1%
Fitness Enthusiasts
15.0%
Luxury Lifestyle
14.0%
Gen-Z (18-24)
9.0%
Professionals
5.9%
Beauty & Fashion
5.9%
Gen-X (41-55)
5.5%
Tech & Gadgets
1.8%

content strategy

Metric
Percentage
Instagram Stories
27.5%
Seasonal Holiday
17.9%
Instagram Reels
15.8%
Product Launch
11.0%
Entertainment Content
7.8%
Personal Behind-Scenes
7.5%
Instagram Feed
6.5%
Promotional Content
5.5%
Educational Content
0.5%

Content Focus

Aesthetic Avg14.2
Professional Avg0.0

Mentions

Hashtags

Top Posts

Mill Valley, California
emilyschuman post
5.2K Likes • 66 Comments
July 18, 2026 at 03:50 PM
Caption
Harbor House Inn
emilyschuman post
5.1K Likes • 37 Comments
July 16, 2026 at 12:18 AM
Caption
emilyschuman post
3.1K Likes • 11 Comments
June 21, 2026 at 02:51 PM
Caption
emilyschuman post
2.7K Likes • 9 Comments
June 21, 2026 at 07:31 PM
Caption
emilyschuman post
2K Likes • 28 Comments
July 10, 2026 at 12:17 AM

I tried on dozens of “fun tops” (aka anything that’s not a t-shirt or button-down) and added several to my closet. Full roundup is on my Substack. Link in bio! x

Ojai, California
emilyschuman post
1.9K Likes • 25 Comments
July 6, 2026 at 06:25 PM

Lavender fields, vintage shopping, chips and dip, and pretending my calendar doesn’t fully revolve around the World Cup and Wimbledon.

Previous Analyses by LookFluence