Instagram Insights & Deep Analytics
for proudlock

proudlock

Oliver Proudlock

4.9K Posts
634.6K Followers
1.4K Following
Europe
English
Portugal
Lisbon
EntrepreneurOtherStreet Style & FashionHealthy LifestyleActivewearToys, Children & BabyFriends, Family & RelationshipsTravel, Tourism & AviationLuxury Goods
Founder & Creative Director
⛓️ - @sergedenimes
🍷 - @qvwine
😇 Investor
@mile @dashdrinks @komihq @bolfoods @puresport +++
📩 phoebe@theproudlocks.co.uk

Report Generated on
July 20, 2026

Overall Insights

56.2%
Account Quality Score (AQS)
56.2% / 100%
0.0%
Engagement Rate (ER)
36
Recent Likes
3
Likes Per Post
323
Recent Comments
27
Comments Per Post
0
Recent Views
0
Views Per Post

Profile Summary

Oliver Proudlock (proudlock) executive summary: Core audience profile: English-speaking, Gen-Z to Millennials; luxury lifestyle focus with family/parenting overlap; audience likely interested in fashion, entrepreneurship, and premium beverages (brand affiliations with QV Wine and luxury partners). Engagement health: Extremely low measured engagement rate (0.0%) despite high follower count; average comments (~27) suggest quality interactions, but negligible reach/likes undermine overall engagement quality. Key content niche: Personal behind-the-scenes, stylish fashion/lifestyle, subtle brand integrations, luxury branding with family and travel contexts; consistent visual style (monochrome, framed compositions). Primary marketing strength: High follower base and brand-aligned, subtle sponsored content capability; deeply integrated lifestyle positioning. Consideration: Reported engagement metrics appear inconsistent; validate data accuracy and ensure authentic, value-driven partnerships to avoid over-reliance on vanity metrics.

Locations

Continents

Continent
Percentage
Europe
100.0%

Countries

Country
Percentage
Portugal
57.1%
United Kingdom
42.9%

Cities

City
Percentage
Lisbon
57.1%
Oxford
14.3%
Reading
14.3%
London
14.3%

Languages

Language
Percentage
English
84.6%
Italian
7.7%
Filipino
7.7%

Metrics

Engagement Proportions

Metric
Percentage
Comments
61.6%
Likes
38.4%
Views
0.0%

Content Proportions

Content Type
Percentage
Photos
58.3%
Reels
41.7%
Videos
0.0%

Posting Dynamics

Posts per week: 2.9
Posts per month: 12.4
Average posting interval: 3 days
Consistency score: 17.7
Most active day: Sunday
Most active hour:9:00
Pattern: moderate_irregular
Weekday vs Weekend ratio: 0
Days since last post: N/A

Posts Insights

Content Metrics

Content Diversity
Score: 47.2%

Measures content variety across posts. High scores indicate a broad spectrum of topics and styles that attract diverse audience segments.

Brand Consistency
Score: 87.1%

Evaluates brand coherence across content. High scores indicate a recognizable style that builds audience trust and loyalty.

Content Depth
Score: 82.8%

Measures content complexity and layering. High scores indicate multi-dimensional themes that increase engagement time.

Content Structure
Score: 53.4%

Analyzes content organization. High scores indicate clear thematic clusters targeting different audience segments effectively.

Content Balance
Score: 96.6%

Evaluates content equilibrium across topics. High scores indicate even coverage without thematic overweighting.

Engagement Potential
Score: 35.5%

Predicts audience engagement capacity. High scores indicate content that stimulates active audience interaction and participation.

Content Maturity
Score: 23.1%

Measures content strategy sophistication. High scores indicate a professional approach to content creation and curation.

Viral Potential
Score: 21.8%

Evaluates content's viral capacity. High scores indicate presence of content that can achieve massive organic reach and sharing.

Audience Reach
Score: 4.1%

Measures potential audience coverage. High scores indicate content appealing to a broad spectrum of users across demographics.

Content Stability
Score: 87.9%

Evaluates content quality consistency. High scores indicate consistently high standards without dramatic quality drops.

Content Categories

interests

Metric
Percentage
Other
26.3%
Street Style & Fashion
21.6%
Healthy Lifestyle
21.6%
Activewear
7.9%
Toys, Children & Baby
7.7%
Friends, Family & Relationships
5.4%
Travel, Tourism & Aviation
4.9%
Luxury Goods
4.7%

visual composition

Metric
Percentage
Frame within Frame
100.0%

lighting

Metric
Percentage
Natural Daylight
100.0%

color palette

Metric
Percentage
Monochromatic
100.0%

people faces

Metric
Percentage
Single Person
23.5%
Couple
21.7%
Family with Kids
17.6%
Mature Adult
9.7%
Casual Lifestyle
6.3%
Children
6.2%
Posing for Camera
5.3%
Candid Natural
3.6%
Multiple People
3.4%
Relaxed Casual
2.8%

products brands

Metric
Percentage
Lifestyle Context
39.3%
Subtle Integration
35.1%
Brand Text
11.7%
Obvious Placement
6.0%
Luxury Goods
5.4%
Fashion & Clothing
2.4%

environment

Metric
Percentage
Rooftop & Balcony
19.8%
Casual Everyday
17.2%
Travel & Vacation
15.9%
Nature & Outdoors
15.3%
Gym & Fitness
14.0%
Home Interior
11.9%
Park & Garden
5.6%
Office Space
0.3%

production quality

Metric
Percentage
Social Media Style
41.3%
Blurry Out-of-Focus
26.8%
Heavily Edited
22.5%
Professional Grading
4.4%
Low Production Value
4.0%
Spontaneous
1.1%

aesthetics

Metric
Percentage
Balanced & Harmonious
57.3%
Artistic Creative
23.9%
Trendy Modern
8.3%
Contemporary Modern
6.3%
Bohemian Artistic
4.2%

emotions

Metric
Percentage
Playful & Mischievous
41.7%
Romantic & Loving
23.4%
Happy & Joyful
16.3%
Confident & Empowered
11.3%
Disgusted & Displeased
5.0%
Fearful & Worried
2.3%

mood atmosphere

Metric
Percentage
Fun Playful
29.8%
Casual Relaxed
19.1%
Peaceful Calm
14.8%
Inspiring Motivational
13.7%
Positive Uplifting
11.8%
Tense Dramatic
5.6%
Romantic Intimate
5.1%

commercial intent

Metric
Percentage
Subtly Commercial
24.6%
Influencer Sponsored
24.1%
Brand Awareness
21.0%
Personal Non-Commercial
14.5%
User-Generated
11.8%
Behind-the-Scenes
4.0%

sponsorship

Metric
Percentage
Subtle Partnership
38.0%
Paid Partnership
21.3%
Exclusive Access
16.4%
Co-Branded Content
14.3%
Affiliate Marketing
5.6%
Brand Ambassador
4.5%

brand alignment

Metric
Percentage
Luxury Brand Values
25.9%
Family Parent Values
18.0%
Youth Gen-Z Values
17.9%
Authentic Integration
13.0%
Sustainability Values
12.9%
Forced Placement
8.3%
Fitness Health Values
3.5%
Misaligned Association
0.5%

engagement potential

Metric
Percentage
Viral Potential
23.5%
Comment Generator
18.8%
Polarizing Content
16.5%
User-Generated Appeal
13.8%
High Stopping Power
7.1%
Relatable Moments
6.7%
Share Worthy
5.4%
Tutorial How-to
4.8%
Conversation Starter
2.2%
Behind-the-Scenes
1.3%

target audience

Metric
Percentage
Luxury Lifestyle
20.0%
Gen-Z (18-24)
18.8%
Millennials (25-40)
17.7%
Sustainability
15.3%
Gen-X (41-55)
9.1%
Fitness Enthusiasts
7.5%
Tech & Gadgets
5.3%
Professionals
2.3%
Beauty & Fashion
2.1%
Budget-Conscious
1.9%

content strategy

Metric
Percentage
Seasonal Holiday
16.1%
Entertainment Content
15.4%
Personal Behind-Scenes
12.3%
Product Launch
11.2%
Instagram Feed
9.4%
Influencer Collaboration
8.5%
Instagram Reels
8.3%
Instagram Stories
8.3%
Promotional Content
5.4%
Inspirational Content
5.2%

Content Focus

Aesthetic Avg13.2
Professional Avg0.0

Mentions

Hashtags

Top Posts

proudlock post
3 Likes • 59 Comments
June 20, 2026 at 09:34 AM
Caption
proudlock post
3 Likes • 46 Comments
July 5, 2026 at 07:02 PM

My boy 🥹😆 #papa

Royal Ascot Racecourse
proudlock post
3 Likes • 40 Comments
June 28, 2026 at 09:53 AM

Always a good idea ❤️ @ascotracecourse

📸 @georgeonaboat

proudlock post
3 Likes • 36 Comments
June 22, 2026 at 04:54 PM

My boy busting that top knot. Takes me back 😆🙌🏼

proudlock post
3 Likes • 32 Comments
July 5, 2026 at 09:52 AM

Day 2 ~ Yay or Nay to the fits? 🏁🏎️ #silverstonef1

Portugal
proudlock post
3 Likes • 25 Comments
July 16, 2026 at 06:15 PM

Summertime ❤️

Previous Analyses by LookFluence