Instagram Insights & Deep Analytics
for nike

nike

Nike

1.7K Posts
291.2M Followers
265 Following
North America
English
United States of America
New York
ActivewearSportsOtherFitness & GymTechnology & InnovationHealthy LifestyleBusiness & CareersNews & Current Events
Just Do It.

Report Generated on
September 13, 2026

Overall Insights

48.7%
Account Quality Score (AQS)
48.7% / 100%
0.0%
Engagement Rate (ER)
2M
Recent Likes
168.7K
Likes Per Post
14.2K
Recent Comments
1.2K
Comments Per Post
0
Recent Views
0
Views Per Post

Profile Summary

Nike’s core audience skews toward fitness enthusiasts and sports fans, with a strong emphasis on activewear and brand-aligned fitness content. Engagement health appears high in likes and comments but reports an engagement rate of 0.0, suggesting measurement gaps or platform deltas; overall interaction quality is solid given large average likes (≈168k) and meaningful comments (≈1.2k) per post. Niche focus centers on Sports/Activewear, gym-centric environments, and high-production, confident, dramatic content. Primary marketing strength: global reach and brand equity with high-quality, promotional content potential. Considerations for brands: verify engagement metrics and leverage Nike’s authentic sponsorship potential and storytelling in sports campaigns.

Locations

Continents

Continent
Percentage
North America
100.0%

Countries

Country
Percentage
United States of America
100.0%

Cities

City
Percentage
New York
100.0%

Languages

Language
Percentage
English
92.3%
Catalan
7.7%

Metrics

Engagement Proportions

Metric
Percentage
Likes
60.3%
Comments
39.7%
Views
0.0%

Content Proportions

Content Type
Percentage
Reels
58.3%
Photos
41.7%
Videos
0.0%

Posting Dynamics

Posts per week: 1.5
Posts per month: 6.5
Average posting interval: 5 days
Consistency score: 30.2
Most active day: Thursday
Most active hour:16:00
Pattern: moderate_irregular
Weekday vs Weekend ratio: 0
Days since last post: N/A

Posts Insights

Photos

Likes

  • Sum1.2M
  • Median33.5K
  • Max997.3K
  • Avg233.1K
  • Min19.9K

Comments

  • Sum3K
  • Median282
  • Max2K
  • Avg598
  • Min92

Engagement Rate: 0.1%

Content Metrics

Content Diversity
Score: 51.9%

Measures content variety across posts. High scores indicate a broad spectrum of topics and styles that attract diverse audience segments.

Brand Consistency
Score: 93.6%

Evaluates brand coherence across content. High scores indicate a recognizable style that builds audience trust and loyalty.

Content Depth
Score: 83.7%

Measures content complexity and layering. High scores indicate multi-dimensional themes that increase engagement time.

Content Structure
Score: 53.8%

Analyzes content organization. High scores indicate clear thematic clusters targeting different audience segments effectively.

Content Balance
Score: 96.1%

Evaluates content equilibrium across topics. High scores indicate even coverage without thematic overweighting.

Engagement Potential
Score: 38.9%

Predicts audience engagement capacity. High scores indicate content that stimulates active audience interaction and participation.

Content Maturity
Score: 23.1%

Measures content strategy sophistication. High scores indicate a professional approach to content creation and curation.

Viral Potential
Score: 24.0%

Evaluates content's viral capacity. High scores indicate presence of content that can achieve massive organic reach and sharing.

Audience Reach
Score: 4.2%

Measures potential audience coverage. High scores indicate content appealing to a broad spectrum of users across demographics.

Content Stability
Score: 95.5%

Evaluates content quality consistency. High scores indicate consistently high standards without dramatic quality drops.

Content Categories

interests

Metric
Percentage
Activewear
25.4%
Sports
24.3%
Other
18.5%
Fitness & Gym
10.5%
Technology & Innovation
7.8%
Healthy Lifestyle
7.1%
Business & Careers
6.2%
News & Current Events
0.1%

visual composition

Metric
Percentage
Shallow Depth
63.6%
Minimalist Clean
36.4%

lighting

No data available

color palette

Metric
Percentage
Monochromatic
100.0%

people faces

Metric
Percentage
Posing for Camera
68.3%
Single Person
31.7%

products brands

Metric
Percentage
Fitness & Sports
59.4%
Brand Text
17.2%
Sponsored Content
9.1%
Branded Packaging
8.0%
Product Focus
6.4%

environment

Metric
Percentage
Gym & Fitness
41.1%
Rooftop & Balcony
28.2%
Park & Garden
15.4%
Office Space
12.4%
Casual Everyday
2.9%

production quality

Metric
Percentage
Professional Grading
58.6%
Blurry Out-of-Focus
24.2%
Heavily Edited
17.2%

aesthetics

No data available

emotions

Metric
Percentage
Confident & Empowered
66.4%
Angry & Frustrated
33.6%

mood atmosphere

Metric
Percentage
Tense Dramatic
90.6%
Serious Formal
9.4%

commercial intent

Metric
Percentage
Clear Sales Intent
34.8%
Brand Collaboration
24.5%
Brand Awareness
24.4%
Influencer Sponsored
15.9%
Highly Commercial
0.3%

sponsorship

Metric
Percentage
Paid Partnership
33.5%
Exclusive Access
24.2%
Brand Event
24.0%
Subtle Partnership
10.8%
Obvious Sponsorship
7.5%

brand alignment

Metric
Percentage
Fitness Health Values
30.9%
Family Parent Values
20.9%
Technology Values
14.6%
Sustainability Values
9.8%
Forced Placement
7.9%
Luxury Brand Values
7.2%
Youth Gen-Z Values
6.7%
Misaligned Association
1.9%

engagement potential

Metric
Percentage
Share Worthy
48.4%
Polarizing Content
20.2%
Comment Generator
19.3%
Viral Potential
11.6%
Behind-the-Scenes
0.6%

target audience

Metric
Percentage
Fitness Enthusiasts
20.6%
Sustainability
15.5%
Gen-Z (18-24)
12.7%
Students & Young Adults
11.4%
All Age Groups
11.1%
Millennials (25-40)
10.9%
Parents & Families
8.8%
Luxury Lifestyle
4.7%
Gen-X (41-55)
3.4%
Food & Cooking
1.0%

content strategy

Metric
Percentage
Promotional Content
26.1%
Seasonal Holiday
21.3%
Instagram Stories
16.6%
Cross-Platform
16.3%
Brand Awareness
8.3%
Instagram Feed
6.5%
Entertainment Content
5.0%

Content Focus

Aesthetic Avg7.1
Professional Avg4.7

Mentions

Hashtags

No data available

Top Posts

nike post
997.3K Likes • 2K Comments
July 30, 2026 at 04:00 PM

Skating rink or salon, @alysaxliu leads the pack with style that rings true. From hoodie to toe.

Elevate the everyday in Nike Studio Fleece, available now.

nike post
349.3K Likes • 5.9K Comments
August 31, 2026 at 01:56 PM

If you’re going to play, play with fire.

@carlitosalcarazz is back and coming in hot.

nike post
202.9K Likes • 1.6K Comments
July 31, 2026 at 04:00 PM

The game looks different from here.

nike post
132.3K Likes • 927 Comments
July 19, 2026 at 10:06 PM

Donde Rodri va, la gloria llega.

Where Rodri goes, glory follows.

🎙️ @carles5puyol

nike post
89.9K Likes • 454 Comments
August 22, 2026 at 07:35 AM

The most powerful muscle is the one above your shoulders.

@bokrugby play a game they keep reinventing.

Four tests. Everything on the line.

nike post
75.8K Likes • 1K Comments
August 16, 2026 at 04:09 PM

Just look up.

The All-Time Leading Scorer’s number 3 is headed to the rafters. Diana Taurasi, forever part of Phoenix Mercury history.

Previous Analyses by LookFluence